Goals are a way of measuring whether or not your…
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What Are Goals in Google Analytics?Read more -
What Is a Session in Google Analytics
A session in Google Analytics is a period of time…
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What is CPV?
There are different price methods in PPC advertising. Some of…
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Best Affordable Alternatives to Supermetrics
You need to keep your marketing data in order when…
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Product Feed Optimisation Tools
Product feed optimization tools are software applications that help online…
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What Are Similar Audiences in Google Ads?
Google Ads Similar Segments (similar audiences) are a targeting feature…
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What Is Ad Rotation?
Ad rotation is the practice of changing the ads displayed…
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Affinity Audiences Google Ads
Custom affinity audiences are a way for advertisers to target…
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Negative Keywords in Google Ads
As a marketer, one of your key objectives is to…
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What Is Cost-per-click?
Cost-per-click (CPC) is a pricing model used in online advertising…
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CPC vs. CPM
In the world of digital advertising, two pricing models dominate…
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Google Ads Campaign Types
Google Ads provides several campaign types with different placements and…
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Google Ads Auction Insights
When a user searches for a keyword, Google conducts an…
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What Is Ad Rank?
Ad Rank is a metric used by Google Ads to…
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How Does Google Ads Work?
Google Ads, previously called Google Adwords, is one of the…
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What Are Google Ads Extensions?
Google Ads extensions are extensions that expand the scope of…
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What is PPC and Why it is Important
What is PPC? Pay-per-click (PPC) advertising is a popular…
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What Is CPM in Advertising?
What Is CPM? CPM in marketing is cost-per-thousand impressions also…
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Basics of eCommerce Customer Journey Map
The eCommerce customer journey map is a visual representation of…
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Best PPC Automation Tools
Best PPC Automation Tools for Exceptional Digital Marketing Operation Pay-per-click…
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