Are you a Google Ads user looking to get the most out of your campaigns? If so, then you’ve probably heard of view through conversions. View through conversions are a powerful tool that can help you track when users watch an ad, but don’t click it. In this blog post, we’ll explain what view through conversions are and how they work in Google Ads.
What Is a View-Through Conversion?
View-Through Conversions (VTCs) are a new type of conversion tracking within Google Ads which measure how many visitors saw your Google Display Network ad but did not click on it, yet still converted within 30 days later. This “non-click conversion” measures the success of an ad in implanting the idea of a product or service in a customer’s mind and provides a more holistic view of the effectiveness of an ad campaign. Tracking View-Through Conversions also helps to optimize ads for better performance.
How Does View-Through Conversion Tracking Work?
View-through conversion tracking works by tracking visitors who have seen an ad but did not click on it. When a user sees the ad, it plants the idea of the product or service in their mind. It is then tracked through tools like Google Analytics or DemandJump to measure its effectiveness. This type of conversion tracking helps to attribute conversions to ads even when there was no direct click. This allows marketers to gain a better understanding of how ads are impacting their conversions and can help them optimize their campaigns for maximum results.
What Are The Benefits of Tracking View-Through Conversions?
The benefits of tracking view-through conversions are manifold. With view-through conversion tracking, marketers can gain a better understanding of how their ad campaigns are performing and can use the data to make more informed decisions. By tracking view-through conversions, advertisers will gain a clearer picture of the effectiveness of their campaigns and be able to accurately measure the impact of their display and search network ads. It also allows them to see which ads are resonating with their target audience and should be kept running while weeding out those that aren’t resonating as well and should be stopped. Additionally, view-through conversions allow marketers to track users who have seen an ad but haven’t clicked it, which can help in identifying potential customers and leads.
What Are The Challenges of Tracking View-Through Conversions?
Despite its advantages, tracking view-through conversions is not without its challenges. For instance, it can be difficult to accurately track view-through conversions due to the nature of the technology used. Additionally, there can be discrepancies between campaigns, as some metrics such as impression and click-through rate may vary depending on the platform. There is also a risk of double counting conversions, which can lead to overestimating performance. Finally, it can be difficult to differentiate between a view-through conversion and other types of conversions, such as organic or referral conversions. To overcome these challenges, it is important to understand the different types of view-through conversions available and how to optimize for them.
What Are The Different Types of View-Through Conversions?
In addition to traditional view-through conversions, there are several other types of view-through conversions that can be tracked. These include Last Click View-Through Conversions, which measure the performance of a single ad and its impact on conversion; Search View-Through Conversions, which measure the number of people who saw an ad and then searched for the same term; and Multi-Channel View-Through Conversions, which measure the combined impact of multiple channels on a single conversion. All of these types of view-through conversions provide valuable insights into how effective your ad campaigns are in driving conversions.
How Can You Optimize For View-Through Conversions?
In order to optimize for view-through conversions, advertisers should focus on optimizing the visibility of their ads. This can be done by targeting relevant audiences and using larger ad sizes. Additionally, advertisers should aim to create relevant, captivating ads that stand out from the rest. Furthermore, they should test different variations of their ads to see which ones result in the most view-through conversions. Finally, they should use remarketing campaigns to target users who have previously seen their ads but haven’t yet converted. By following these strategies, advertisers can maximize their view-through conversions and ensure that their campaigns are as effective as possible.
How Can You Track View-Through Conversions?
In order to accurately track view-through conversions, it is important to use a tool like Google Analytics or DemandJump. With these tools, you can measure the number of times an ad has been seen, the number of conversions that resulted from that ad, and the total number of view-through conversions. You can also use metrics such as ‘time to conversion’ and ‘average conversion rate’ to gain a better understanding of how effective your ads are. Additionally, tracking view-through conversions allows you to identify patterns or trends in user behavior to optimize your campaigns for maximum success.