Google Ads Audit Template

Are you an advertiser looking for a way to make sure your Google Ads campaigns are running as efficiently as possible? If so, then this blog post is for you! Adsbot has put together a comprehensive audit template that will help you maximize the performance of your campaigns and get the most out of your ad spend.

Essential PPC Account Audit

As Google Ads become increasingly important for businesses, having an effective PPC account audit process is essential to ensure that your campaigns are running smoothly and are as effective as possible. A PPC audit report template of your Google Ads account can help you identify areas where you can improve, as well as potential opportunities you may not have considered. This blog post will provide an introduction to Google Ads auditing and will provide a comprehensive checklist of factors to consider when auditing your account. Specifically, we’ll cover the purpose of an audit, the components of a successful Google Ads audit, and what to look for when auditing. By the end of this blog post, you’ll have a better understanding of the importance of auditing your Google Ads account and have a template of factors on the checklist to consider when performing your audit.

Overview of Your Current Ads Accounts

Google Ads audit process includes:


Evaluating the account structure


Analyzing the campaigns and ad groups


Assessing the keywords and bids


This will provide the foundation for the rest of the Google Ads audit and ensure that you are identifying opportunities to improve performance. When you have the Adsbot PPC audit report template, you will be able to determine if any campaigns should be paused, consolidated, or restructured. Adsbot audit template helps your account be well-analyzed, improved, and updated according to real-time customer needs.


In addition, you can use the Adsbot PPC audit template to better understand how much budget is allocated to each campaign, which keywords are triggering ads, and the current performance of each keyword. With this information in hand, you will be able to make informed decisions about how to optimize the account.

Evaluation of Targeting Settings

Before you can begin to evaluate and analyze your current Google Ads account, you must first understand what targeting settings are being used. Targeting settings refer to the criteria used to determine when and where your ads will appear. This includes the geographic location of your target audience, the language they speak, the type of device they use, and the time of day they are most likely to be online.


The Adsbot PPC audit template serves you to optimize your targeting settings easily for better performance. Once you have a better understanding of the targeting settings, you can move on to evaluating the performance of your ads and analyzing the keywords and bidding strategies that are being used.

Assessment of Ad Performance

When assessing the performance of your ads, a Google Ads audit template is an invaluable tool. It allows you to quickly and easily evaluate the effectiveness of each of your ads, as well as their associated keywords, bids, and extensions. Furthermore, it can help you identify areas of improvement and suggest strategies to optimize your campaigns. With a PPC audit report template, you can review your campaigns for accuracy, relevance, and overall performance. This can help you focus your efforts and resources on campaigns that are more likely to drive leads and conversions. Additionally, you can use the PPC audit report template to measure the success of each ad and identify areas where improvements are needed.

Analysis of Keywords & Bidding Strategies

Analyzing your keywords and bidding strategies is a key part of any Google Ads audit. To get the most out of your campaigns, you need to ensure that the right keywords and bids are being used. Adsbot PPC account audit template feature helps you to stay compatible and relevant while adding keywords to ad groups and checking search term reports daily. When you have an Adsbot PPC audit report template, you can identify and adjust any ineffective keywords, or adjust your bids to increase the effectiveness of your campaigns easily. By analyzing your keywords and bids, you can also find areas where you can reduce costs while still achieving the desired results. In addition, you can find potential new keywords to add to your campaigns to increase your reach and visibility. With a thorough PPC audit report template of your keywords and bids, you will be able to optimize and easily control your campaigns for greater success.


Negative keywords and search queries are also essential elements in any successful Google Ads campaign. By including negative keywords in your campaigns, you can ensure that your ads will not appear when someone searches for a keyword that is not related to your product or service. Adsbot PPC audit template helps you avoid wasting your budget on irrelevant clicks and improve your overall ad performance. By adding these terms as negative keywords, you can further refine your campaigns and increase your return on investment.

Audit Templates of Ads & Extensions

The audit template of Ads & Extensions is a vital part of the Google Ads audit tool. It helps you identify potential areas of improvement in your ad campaigns. PPC audit template includes assessing the ad copy, headline, description, landing page, and other elements of your ads. It involves reviewing the performance of your extensions such as callouts, structured snippets, and sitelinks besides easily using the tool. It also checks the quality of your creative assets, such as images and videos. All of these factors play an important role in optimizing your campaigns by using the Adsbot audit report template.


Through the PPC audit report template in Adsbot, you can identify which of your ad elements are performing well and which ones need to be tweaked. This will ensure that you are getting the most out of your Google Ads campaigns.

Review of Quality Score & Cost Per Click (CPC)

Google Ads Quality Score is an important metric when it comes to assessing your ad performance. It is a measure of how relevant and useful your ad is to users and is used to determine the cost of your ad. It is important to review your Quality Score regularly and make necessary adjustments to ensure that your ads remain relevant and cost-effective.


Adsbot offers an audit report template, giving you the opportunity to control your Google Ads accounts regularly. The Adsbot audit template takes into account your click-through rate, ad relevance, and landing page experience to assess the Quality Score. In addition, you should also review your cost-per-click (CPC) to ensure that your ads remain cost-effective. By assessing the quality of your ads and the cost of each click, you can make necessary changes to keep your cost-per-click (CPC) low while still maintaining a high-quality score. This will ensure that your ads remain cost-effective and remain relevant to users.

Analysis of Conversion Tracking & Attribution Modeling

Having a successful Google Ads campaign is all about understanding the results and finding ways to convert more leads. To do this, it’s important to have a thorough understanding of conversion tracking and attribution modeling. Conversion tracking allows you to measure the results of your campaigns and see which ones are the most successful. Attribution modeling takes this a step further, by allowing you to determine which ads and campaigns are most responsible for a certain action.


When auditing your Google Ads account, it’s important to review the conversion tracking setup and check that it’s properly tracking the desired actions. Adsbot helps you to control your Google Ads account with an audit report template feature. You should review the attribution models being used, ensure they are giving you the most accurate information, and evaluate any new attribution models that you can use to further optimize your campaigns. With the Adsbot PPC audit template, you can better understand which campaigns are performing the best and make more informed decisions about which ones to invest in.

Conclusion and Recommendations

The conclusion of a PPC audit report template is that you’ll have an opportunity to make a number of recommendations to improve the performance of your account. These recommendations will be based on the overall evaluation and analysis you have performed and could include changes to targeting settings, ad performance, keyword & bidding strategies, ads & extensions, quality score & CPC, conversion tracking & attribution modeling. In addition to these recommendations, you may also suggest budget control and cost-reducing measures that can help you maximize the benefits of using Google Ads. Having an Adsbot audit template these recommendations will result in improved performance and increased ROI for your clients.

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