Google Ads Sitelink Character Limits

Adsbot Growth Team
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google sitelink character limits

 

Are you looking to maximize your Google Ads campaigns? Are you curious about what you can do to get the most out of your sitelinks? Look no further! In this blog post, we’ll discuss the character limits for Google Ads sitelinks and how to make sure that your ads are optimized for success. Moreover, you can use Adsbot sitelink checker to test your sitelinks regularly. Let’s get started!

 

Understanding the Sitelink Character Limit

Understanding the Sitelink Character Limit is essential for creating effective Google Ads campaigns. The text in your sitelinks should be short and to the point, as the headline appears as clickable text and has a 25 characters limit for most languages. For double-width languages, the limit is slightly higher at 35 characters for each description line. It’s important to remember that Google Ads extensions have their own character limits too, with 25 characters for the headline of the sitelink and 35 characters for each description line. If you add “Sitelink text,” your ad extensions will show up like “Sitelink text (25 character limit) – A concise headline for your Sitelink. Knowing these limits can help you create effective sitelinks that will attract more clicks.

 

Using Sitelink Extensions to Your Advantage

Using Sitelink Extensions to Your Advantage. With Google Ads, advertisers are able to take advantage of sitelink extensions by creating up to 25 characters per extension. However, while the character limit is 25, it is recommended to keep your titles and descriptions between 15-20 characters max. This way, you can create multiple sitelinks that link to different pages on your website, such as a blog post or product page. Additionally, linking your Google My Business account with Google Ads will ensure that your sitelinks are eligible to appear in relevant searches. By taking advantage of the sitelink extensions available through Google Ads, you can make sure your website’s most important pages get the attention and clicks they deserve.

 

Double-Width Sitelinks

For double-width languages (like Chinese, Japanese, and Korean), the sitelink character limit is 12 characters. Making sure that you stay within the character limits when creating your sitelinks is essential for ensuring that your ads are optimized for maximum performance. It is also important to note that double-width characters count as two characters, so it is important to keep this in mind when creating your sitelinks in languages like Chinese, Japanese, and Korean.

 

Understanding the Sitelink Character Limit

 

Character Limits for Sitelink Headlines

For the headline of the sitelink, Google Ads allows advertisers to include up to 25 characters. Even though on both mobile and desktop devices the sitelink character limit is set at 25 characters, it is advised that advertisers make their headlines as succinct as possible. For double-width languages (like Chinese, Japanese, and Korean), the maximum limit is 12 characters. It is important to remember that for every language, 25 characters is the maximum limit for sitelinks.

 

 

 

Character Limits for Sitelink Descriptions

For a sitelink ad extension, the character limit is 25 for the description. This is a great way to provide more information about the product or service you are promoting and can help to drive more clicks on your sitelinks. Additionally, Google allows advertisers to include up to 10 characters in their call-to-action for each sitelink, allowing for an extra element of engagement. As with the headlines, it is important to use these characters wisely and make sure that each description conveys a clear message that will bring your customers closer to conversion.

 

 

 

Making the Most of Your Sitelinks

Making the Most of Your Sitelinks is about understanding the character limits for sitelinks; for most languages, this is 25 characters for the link text, and 35 characters for each line of description text. For double-width languages, Google allows advertisers to include up to 25 characters in their sitelink descriptions. To ensure mobile optimization, limit your link text to 15-17 characters. For maximum effectiveness, use brevity and keep your sitelink titles and descriptions short (15-20 characters max). Sitelink extensions are an excellent way to take advantage of the character limit while providing more detailed information to potential customers.

 

Google Ads Sitelink Tips and Tricks

Making the most of your sitelinks is essential to getting the most out of your Google Ads campaigns. With a character limit of 25 for the link text and 35 each for description line one and description line two, it can be tricky to make the most of your space. However, there are tips and tricks that you can use to make sure that you are making the most of your sitelinks. Here are some Google Ads Sitelink Tips and Tricks that you can use to optimize your sitelinks:

  1. Try using double-width sitelinks: Double-width links allow for more characters in the headline, giving you more room to describe what makes your business unique or to include a call-to-action.
  2. Make sure to include relevant keywords in the link text: This will help ensure that your ad stands out from the competition and will help draw more clicks.
  3. Use actionable words in link text and descriptions: This will help capture users’ attention and entice them to click on your ad.
  4. Use call-to-action phrases like “Learn more” or “Visit Now”: These phrases can help drive users to take action and click on your ad.
  5. Include location information in link text: If you have multiple locations, adding location information in the link text can help users find exactly what they’re looking for quickly and easily.

Following these tips and tricks can help ensure that you are making the most of your sitelinks and getting the most out of your Google Ads campaigns. Using these strategies can help boost traffic to your website, increase conversions, and improve overall ROI.

 


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