When Should You Use Remarketing Lists for Search Ads?

Are you looking for a way to get the most out of your search ads? Remarketing lists for search ads (RLSA) is an effective tool that can help you identify and target people who have already visited your website. In this blog post, we’ll discuss when and how to use RLSA so that you can maximize the impact of your search ad campaigns.

What are Remarketing Lists for Search Ads?

Remarketing Lists for Search Ads (RLSA) is a Google Ads feature that allows advertisers to tailor their search campaigns based on whether a user has previously visited their site. This feature helps advertisers to reach people who have already interacted with their brand, making it an effective tool for re-engaging with their customers / potential ones. Connecting with high-performing audiences by showing text ads to users who have completed a certain form or done a target action makes remarketing lists more desirable for marketing teams. 

The Maximum Lifespan of an RLSA List

The Maximum Lifespan of an RLSA List is 540 days. Advertisers need to know when to use remarketing lists for search ads to keep their campaigns up-to-date. It is important to record that the minimum size for an RLSA list is 100 members. Moreover, there are various ways you can use RLSA, such as adding videos to playlists and targeting converted users. Taking the benefit of remarketing lists for Google search ads will help you maximize the performance of your overall Google Search campaign strategy as a PPC expert.

What is the Minimum Size of an RLSA List?

The minimum size of an RLSA list is 1,000 cookies. This means that once you have 1,000 unique past site users become active, you can use the feature to tailor your search campaigns. However, the maximum lifespan of such lists is 540 days, so it is important to keep your list updated with fresh data to maximize the effectiveness of your search campaigns.

The Benefits of Using RLSA

The Benefits of Using RLSA have been made clear through factual data. By tailoring ad text based on whether a user has already visited your site, you can segment your audiences into lists based on their performance. This helps you stay connected with customers and maximize the performance of your overall Google Search campaign strategy. Additionally, RLSA can be used to re-engage customers, connect with high-performing audiences, and add videos to the playlist RLSA.

Using RLSA to Re-Engage Customers

Using RLSA to Re-Engage Customers is an effective way to connect with people who have already interacted with your brand. Remarketing lists for search ads can be used to create lists of visitors and target them with customized ads, which can help maximize the performance of your overall Google Search campaign strategy. By tailoring these ads to a specific audience, you can re-engage customers who may not have purchased when they first visited your site, as well as create campaigns that target those who have already converted. This is an efficient way to keep costs low and increase conversions.

Using RLSA to Connect with High-Performing Audiences

Using RLSA to Connect with High-Performing Audiences is an excellent way to target customers who have already demonstrated an interest in your products or services. Remarketing Lists for Search Ads allows you to segment your audiences into lists based on their performance, helping you stay connected with the customers who are most likely to purchase from you. With RLSA, you can show ads to customers that have previously visited your site and have shown an affinity for your brand, providing an opportunity to re-engage them and drive conversions. You can also use RLSA to target high-performing audiences so that you can reach potential customers who have a higher chance of converting.

How to Use RLSA in Different Ways

By taking advantage of the different ways you can use Remarketing Lists for Search Ads (RLSA), you can target the right target audience with the right message. For instance, you can create ad groups that will only show ads if the user is on your remarketing list- who is searching with certain keywords. You can also set up ad groups targeting users based on their past performance and engagement level. 

Using RLSA on Converted Users

Using RLSA on Converted Users is an effective way to target those who have already shown interest in your product or service. With this tactic, you can reach out to those who have visited your website and interacted with your content before and tailor your ads accordingly. By displaying ads relevant to their previous interactions, you can increase the likelihood of conversions and get the most out of your search campaigns!

Add Videos to Playlist RLSA

By adding videos to your Playlist RLSA, you can reach a larger and more engaged audience. This is an effective way to re-engage customers and connect with high-performing audiences. Not only does this help you reach more qualified leads, but it also allows you to tailor your campaigns to their needs. Through this process, you can create more targeted and personalized ads that are more likely to drive conversions. Additionally, it can help improve your ROI by allowing you to spend your budget wisely.

Measure the Performance of RLSA with Adsbot 

Analyzing assisted conversions is crucial for marketers to understand their campaign performance. With Adsbot’s campaign tracking and monitoring feature, Campaign Performance Analysis, it is easy to compare and analyze advertising campaigns, including your remarketing lists. You will have a continuous control of your account, and all you have to do is focus on your remarketing strategy. Start your free trial today and see the Adsbot performance dashboard in action.