At its core, Google Ads is an advertising platform developed by Google that offers businesses the ability to display ads on Google’s search engine results pages, websites on the Google Display Network, YouTube and more.

One of the most important aspects of achieving a successful Google Ads campaign is understanding and optimizing display sizes. Display sizes refer to the dimensions and characteristics of visual adverts that play an important role in their visibility, engagement and impact on users.

The importance of display sizes in Google Ads cannot be underestimated. These dimensions determine how and where ads appear on various digital platforms (mobile searching engines, mobile apps etc.), affecting their impact on the target audience. By choosing the appropriate display sizes, every business can increase the visibility of their adverts, improve click-through rates and ultimately achieve better conversions.

We are here to help you. In this article you will find:

• Most Frequently Used Google Ads Display Sizes
• Why Google Ads Display Sizes Matter
• Most Successful Google Ads Display Sizes of 2024
• List of all of the Google Ad Sizes (2024)
• Responsive Display Ad Sizes
• Template Based Apps That Will Help You Create Google Ads
• Important Tips to Create Ad Designs
• How to See Other Businesses’ Google Display Ads

Most Frequently Used Google Ads Display Sizes

Here you will find the most commonly used Google Ads display sizes in pixel, but do not forget that your banner ads must be no larger than 150 KB file size.

200 x 200 – Small square

300 x 250 – Inline rectangle

728 x 90 – Leaderboard

970 x 90 – Large leaderboard

468 x 60 – Banner

336 x 280 – Large rectangle

160 x 600 – Wide skyscraper

120 x 600 – Skyscraper

250 x 250 – Square

300 x 600 – Half-Page ad

For mobile:

300 x 50 – Mobile banner

320 x 50 – Mobile banner

320 x 100 – Large mobile banner

Why Google Ads Display Sizes Matter

Banner ad size is definitely something to pay attention to as it is an important factor that determines what people see online, where they see it and how they interact with it.

The biggest part of its importance has to do with the likelihood of your advert being seen. Display size of your Google Ad can either maximize the potential reach of your ad or vice versa, which vitally affects the clicks and conversions you get.

Apps and websites control where and how Google Ads are displayed and know which ones will get them the most engagement.

Once you know this, you can avoid wasting time and money creating ads for ad spaces that are less common or have low click-through rates (as we’ll see later).

Which format type Google support for display ads?

Regardless of the type of advert, Google only supports these 3 formats: JPG, PNG and GIF.

If you know which ad sizes will bring you the best engagement, you increase your chances of getting maximum reach and viewable impressions.

Most Successful Google Display Ads Sizes of 2024

To find the top performing Google Display Ad Sizes, there is no greater resource than Google itself! Here is the List created by Google but we will break it down for you:

 

Leaderboard: 728×90

This ad format is often the first to load at the top of web pages, ensuring high visibility above the fold. Its prominent position increases the chances of attracting clicks and engagement, making it a favored option for advertisers seeking immediate impact.

Half page: 300×600

Known as the large skyscraper, this ad commands attention with its significant presence on the page. Its expansive dimensions make it highly visible and eye-catching, making it a preferred choice for advertisers aiming for maximum impact. According to Google, the half-page banner is experiencing rapid growth in impressions and ad spaces, making it a popular option among advertisers.

Large mobile: 320×100

Tailored for mobile devices, this banner provides an alternative to the standard mobile banner size (320×50). Offering increased height, it allows advertisers to convey their message more effectively on mobile screens. This makes it a preferred choice for mobile advertising, offering enhanced visibility and engagement potential to reach audiences on mobile platforms.

Large rectangle: 336×280

This ad size offers advertisers more ad inventory, making it ideal for display ads. It performs well within text content or at the end of articles.

What are Responsive Display Ads

Responsive Display Ads can adapt to whatever the size of the ad space is on the site or app of the publisher you’re advertising with. Unlike static banner ads, this happens completely automatically.

 

The inflexibility of static banner ads led Google to develop responsive display, which is now the default display ad type on the Display Network. Responsive display ads outperform static display ads in terms of impressions, as Google can auto-size these ads into existing ad spaces on the publisher’s app or website.

 

Display adverts therefore save you the hassle of submitting an infinite number of image sizes for display. Instead, Google wants you to submit 5 to 10 images in each aspect ratio: square (1:1) and landscape (1.91:1).

 

As long as you submit your ad images that meet the above guidelines, Google itself will be the only one left to adjust the image size, look, and format to fit most of the available ad spaces.

List of All sizes of Google Display Ads (2024)

Display ads

Image ads

• 300 x 100
• 750 x 300
• 750 x 200
• 750 x 100
• 950 x 90
• 88 x 31
• 220 x 90
• 300 x 31
• 980 x 90
• 240 x 133
• 200 x 446
• 292 x 30
• 960 x 90
• 970 x 66
• 300 x 57
• 120 x 60
• 320 x 400
• 600 x 314
• 468 x 60
• 728 x 90
• 250 x 250
• 200 x 200
• 336 x 280
• 300 x 250
• 120 x 600
• 160 x 600
• 320 x 50
• 320 x 100
• 300 x 50
• 425 x 600
• 300 x 600
• 970 x 90
• 240 x 400
• 980 x 120
• 930 x 180
• 250 x 360
• 580 x 400
• 300 x 1050
• 480 x 320
• 320 x 480
• 768 x 1024
• 1024 x 768
• 480 x 32
• 1024 x 90
• 970 x 250
• 375 x 50
• 414 x 736
• 736 x 414

Responsive display ad (image)

• 91:1, minimum 600 x 314
• 1:1, minimum 300 x 300

Responsive display ad (logo)

• 1:1, minimum 128 x 128
• 4:1, minimum 512 x 128

App ads

App install ad

These dimensions are for Display ads that appear in apps, not to be confused with “App ads for install” used in App campaigns:

• 91:1, minimum 600 x 314

Image app install ad

These dimensions are for Display ads that appear in apps, not to be confused with “App ads for install” used in App campaigns:

• 468 x 60
• 728 x 90
• 250 x 250
• 200 x 200
• 336 x 280
• 300 x 250
• 120 x 600
• 160 x 600
• 320 x 50
• 320 x 100
• 300 x 50
• 425 x 600
• 300 x 600
• 970 x 90
• 240 x 400
• 980 x 120
• 930 x 180
• 250 x 360
• 580 x 400
• 300 x 1050
• 480 x 320
• 320 x 480
• 768 x 1024
• 1024 x 768
• 480 x 32
• 1024 x 90
• 970 x 250
• 375 x 50
• 414 x 736
• 736 x 414

App ad for Installs

These dimensions are for App ads that are created for App campaigns:

• 91:1, minimum 600 x 314
• 320 x 50
• 320 x 100
• 468 x 60
• 728 x 90
• 200 x 200
• 336 x 280
• 300 x 250
• 120 x 600
• 160 x 600
• 300 x 600
• 970 x 90
• 980 x 120
• 930 x 180
• 250 x 360
• 580 x 400
• 240 x 400
• 425 x 600
• 300 x 1050
• 480 x 320
• 480 x 32
• 768 x 1024
• 1024 x 90
• 1024 x 768
• 300 x 50
• 320 x 480
• 970 x 250
• 375 x 50
• 414 x 736
• 736 x 414
• 250 x 250

App ad for engagement

These dimensions are for App ads that are created for App campaigns:

• 300 x 250
• 320 x 50
• 320 x 480
• 480 x 320
• 1200 x 628

Video ads

TrueView In-stream, Bumper video ad, Non-skippable video ad (banner)

• 300 x 60

Outstream ads (logo)Display ads

Anything 1:1, between 1×1 and  1024 x 1024

 Template Based Apps That Will Help You Create Google Ads

You’ve learned so much about Google Ads Display Sizes! Now it’s time to create some ad designs on your own. Here are some known Template Based apps and websites that will help you design ads. You can choose the pixels you want and then you will be one on one with your creativity:

Canva

Canva enables pixel-perfect ad creation with its intuitive interface and vast template library, empowering users to design stunning ads tailored to precise dimensions with ease. Use the custom size feature and you are ready to go!

Bannersnack

Bannersnack is a popular online tool for creating banner ads, social media posts, and other types of visual content. It offers a wide range of templates and customization options, including the ability to specify ad sizes.

Vista Create

Vista Create (formerly known as Crello) is another graphic design tool that provides templates and design elements for creating various types of visual content, including ads. Users can specify dimensions and customize their designs with ease.

Important Tips to Create Ad Designs

1. Be Consistent with your Branding

If you want people to recognize your ads simply by your design, you should be as consistent as possible. Use the same fonts, include your logo or anything that will make people recognize your brand, have templates of designs for each different part of the internet.

1. Don’t forget the CTA

CTA (call to action) is one of the most important parts of your design. Encourage people to click on your ad and make them feel that they should check on your ad.    

1. A/B Testing is your Best Friend

Always use A/B testing when it comes to your ads. Studies show that different types of ad designs can lead to different conversions. One design might have better results than the other one up to %200. Always be prepared to change your ad design, remember this: ad design change is my friend with the help of my best friend A/B Testing!

1. Stay Simple and Get Conversions

When it comes to ad design, you should embrace simplicity. An uncluttered layout and short but concise messages will make it easier for your ad to attract attention. Instead of using a collage of images, use a single image and do yourself a favor. By keeping the texts minimal, you ensure that your message is easily understood and leaves a lasting impression. Remember, simplicity not only improves your aesthetics but also increases effectiveness.

How to See Other Businesses’ Google Display Ads

If you want to see what ads other businesses are running and learn from them, or if you want to do a competitor analysis, this information is exactly for you! By using Google’s Ads Transparency tool you can see the ads of other businesses and analyze them. Here is the website for you: Google Ads Transparency.

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