Google Ads Competitor Analysis

Adsbot Growth Team
google ads competitor analysis

Are you looking for ways to maximize your Google Ads performance? Are you curious about what competitors are doing in their campaigns? If so, then this blog post is for you! We’ll be taking a look at how to identify and analyze competitors in Google Ads, so you can get ahead of the competition.


1. How to Use Google Ads Keyword Planner

Google Ads Keyword Planner is a valuable tool for creating powerful keyword lists and helping to launch your PPC campaign. With the Keyword Planner, you can generate keyword ideas, look at search volume, analyze search intent, plan search engine ads, and discover competitor keywords. Additionally, the tool provides content planning, negative keyword lists, search volume analysis, competitor analysis, cost per click estimates and PPC budgeting forecasts. To use the Google Keyword Planner, you must have a Google Ads account. Once you have an account, you can begin to generate ideas and plan your campaigns accordingly.


2. How to Perform a Google Ads Competitive Analysis

The second step in performing a Google Ads competitive analysis is to use the Advertising Research Positions report. This report allows you to query your competitor’s domain in the search bar and view their impression share, average position, and overlap rate. You can also use this tool to gain an understanding of who else is bidding on your keywords, which you can then use to improve your overall ad performance. Additionally, organic research is also useful for gaining insights into your competitors’ strategies. By leveraging the wealth of information available through search engine results pages (SERPs), you can gain valuable insights into how your competitors are positioning themselves online. Finally, benchmarking against competitors’ performance is a vital step in understanding how your own campaigns are performing. By monitoring their search ads, you can identify new keyword opportunities and make necessary improvements to your campaigns.


3. Analyzing Auction Insights via Google Ads Campaign

Analyzing Auction Insights via Google Ads Campaign: Google Ads’ Auction Insights report is one of the most essential tools for competitive analysis, as it provides you with key insights into how other advertisers are bidding, and how their bids stack up against your own. With this report, you can see who is competing with you in each auction, and how their impression share, outranking share, and overlap rate compare to your own. This report also shows you how much each advertiser bid for specific keywords, so you can adjust your bids accordingly to ensure that you stay competitive.


4. Leveraging Organic Research for Competitive Analysis

By leveraging organic research and competitor analysis, businesses can gain a better understanding of their competitors’ strategies and tactics. This information can be used to inform decisions related to keyword research and ad campaigns. Organic research involves researching competitor websites, analyzing their content and backlinks, and using the data to understand the competition’s SEO strategy. Additionally, competitor analysis can provide insights into what competitors are doing better than you in terms of search engine rankings and ad performance. By understanding the competition, businesses can develop strategies to improve their own search engine rankings and ad performance.


5. Understanding Organic Research

Organic research is a powerful method to gain further insights into competitor strategies and identify potential opportunities. For example, by performing a Google search related to your industry or product, you can gain an understanding of the types of content and keywords competitors are using. This can be used to inform your own keyword strategy and develop content that stands out from the competition. Additionally, organic research can also be used to monitor competitors’ activities such as product launches and pricing changes. By combining organic research with an advertising research tool such as Ahrefs, you can gain a more comprehensive picture of the competitive landscape.


6. Understanding Advertising Research Tool

Advertising research tools provide invaluable insights into the ad strategies of your competitors. With these tools, you can get valuable information on your competitors’ ad copy, UVPs (Unique Value Propositions), calls-to-action, target audiences and more. Through this data, you can develop better strategies for your own campaigns and maximize the effectiveness of your ads. Additionally, some tools also allow you to analyze auction insights – giving you an understanding of who is bidding on certain keywords and how much they are spending. With this information at hand, you can adjust your own bids to ensure cost-efficiency and high-quality traffic.


7. Performing Competitor Benchmarking

To gain a better understanding of your competitors, it is important to benchmark their performance against the industry. Conducting a competitor analysis can help you identify those channels that have the highest traffic share and evaluate the quality of your competitors’ strategies. With SimilarWeb, you can quickly enter the URL of a competitor’s website and get an idea of their ad strategy. Additionally, leveraging organic research can help you gain insight into their products, sales, and marketing. By performing competitor benchmarking and monitoring their search ads, you can identify new keyword opportunities to improve your overall ad performance in Google Ads.


Monitoring Competitors’ Search Ads

8. Monitoring Competitors’ Search Ads

Having identified the competitive landscape, it’s important to monitor competitors’ search ads regularly. With campaign watch software, you can see which competitors have launched new ads or landing page offers and how ads look on the Google search results page. Additionally, using a keyword monitoring tool can help you analyze how effective their ad copies are and which keywords they target in the regions where you show your ads. By leveraging competitor analysis tools, you can gain insights into their strategies and use that information to stay ahead of the competition.


9. Identifying New Keywords Opportunities

Using the Google Ads Keyword Planner, advertisers can identify new keyword opportunities by analyzing their competitor’s unique keywords. Every unique keyword of a competitor may turn into a perfect fit for the advertiser’s own campaigns. Additionally, advertisers can gain insights about their competitors’ search ads by using the Google Ads Campaign Analysis tool. With this tool, advertisers can analyze auction insights and organic research to measure their competitors’ performance and identify potential opportunities. Furthermore, leveraging competitive benchmarking and monitoring competitors’ search ads can also help advertisers to stay ahead in the game and improve their overall ad performance.


10. Improving Your Overall Ad Performance

To further improve the performance of your Google Ads campaigns, it is important to monitor your competitors’ activities. By leveraging competitive analysis tools such as Google Ads Keyword Planner, Auction Insights, advertising research tools, competitor benchmarking and monitoring their search ads, you can gain a better understanding of their strategies and uncover new keyword opportunities. This will give you an edge in the competition and help you to stay ahead of the curve.

Register for our Free 14-day Trial now!

No credit card required, cancel anytime.