How to Run Ads on Google

Google’s advertising network covers platforms like Google Search, YouTube, Google Maps, and even the Google Play Store, making it a powerful tool for any business.

How to Run Ads on Google Search

One of the most popular ways to advertise is by using Google Search Ads. These ads appear when people search for things on Google. To run an ad here:

1. Set up a Google Ads account.
2. Choose relevant keywords that people might search for.
3. Write an ad that matches what people are looking for.
4. Set your budget and bid on your chosen keywords.

For example, if you own a coffee shop, you might use keywords like “best coffee near me” or “local coffee shop.” When someone searches for these terms, your ad could appear at the top of their search results.

How to Run Google Ads on YouTube

Running ads on YouTube is another effective way to promote your business. People watch billions of hours of videos on YouTube every day, and Google Ads lets you place video ads in front of or during these videos, often using a pay-per-view model. Here’s how you can get started:

1. Create a video ad or use one you already have.
2. Set up a YouTube ad campaign through Google Ads.
3. Choose your target audience based on factors like age, location, or interests.

These ads can be especially powerful if you’re trying to build brand awareness, as YouTube allows you to show your message in a dynamic, engaging way.

How to Run Ads on Google Play Store

If you have a mobile app, you should know how to run Google ads on the Google Play Store. This is where people go to download apps, so it’s the perfect place to advertise if you want more app installs. Google makes this easy with Universal App Campaigns (UAC):

1. Set up a UAC through Google Ads.
2. Google will automatically create and place ads across platforms like Google Search, YouTube, and Google Play.
3. Set your budget and targeting preferences.

This method helps you promote your app to the right audience with minimal effort.

How to Run Ads on Google Maps

Google Maps Ads are perfect for businesses with a physical location. If you want to attract people to your store, restaurant, or office, Google Maps lets you advertise directly on the map. Here’s how:

1. Link your Google My Business account with Google Ads.
2. Set up a local campaign that focuses on users near your business.
3. Add a budget and target the specific area where you want your ad to appear.

When users search for nearby businesses, they’ll see your ad, making it easier for them to find your location.

How to Run Ads on Google My Business

To improve your local visibility, knowing how to run ads on Google My Business is important. It allows people to find your business more easily when they search locally. Here’s what you should do:

1. Set up a Google My Business profile and make sure your information is up-to-date.
2. Use location extensions in Google Ads to show your business location in search results and on Google Maps.
3. Run local ads to drive foot traffic and phone calls.

This can be a great way to capture nearby customers who are looking for services or products like yours.