Are you looking for a way to increase your sales and customer satisfaction? If so, then you’re in the right place! In this blog post, we’ll discuss how our automated extensions such as seller ratings can help boost your business. We’ll also discuss how you can make the most of these features and maximize their impact on your revenue. Get ready to learn about a quick and easy way to increase conversions and keep customers returning for more!
What are Automated Extensions?
Automated extensions are added by Google to your ads when there is a chance that they might improve your ad performance. These extensions include Consumer Ratings, Previous Visits, Seller ratings, Dynamic Sitelinks, Dynamic Structured Snippets, and Social Extensions. When Google predicts they’ll improve ad performance, automated extensions such as Seller Ratings are shown. Such an improvement will positively affect your quality score since having ads extensions up has long proven to boost CTR and relevance.
What are Seller Ratings?
Seller ratings are an automated extension that display your business rating and link to highly rated reviews in your ads to show what people are saying about your store. They come from reputable third-party sources, such as Google and Bing, and require a minimum of 150 unique reviews and a rating of at least 3.5 stars for them to appear. Google will choose which extension to show when it believes it will be most helpful to the consumer, which can result in different results for each search query.
How Does Google Decide When to Show Seller Ratings?
Google uses machine learning algorithms to determine when to show Seller Ratings with your ads. It takes into account a variety of factors, such as the reputation of the sources providing the reviews and the relevance of the reviews to the user’s query. When Google predicts that displaying Seller Ratings will improve ad performance, these automated extensions are shown.
What Factors Influence the Display of Automated Extensions?
What Factors Influence the Display of Automated Extensions? Ad extensions improve ad quality and ad rank, which combines factors such as bid, quality of your ad and landing page, expected impact of ad formats (relevance, CTR, and conversions) and total number of conversions. In addition, Google’s research shows that automated extensions give users an additional way to engage with ads, sometimes resulting in a 20% lift in click-thru rate when white-listed for them. Furthermore, the total number of seller ratings also plays a role in how often they are displayed. Therefore, it is important to ensure that your store has enough reviews for Google to draw from in order to increase the chances of having seller ratings appear with your ads.
Do Automated Extensions Improve CTR and Quality Score?
Automated extensions, such as seller ratings, can have a positive impact on CTR and quality score. According to Google, implementing these types of extensions can increase CTR by 10-15%. Furthermore, having ads with extensions up will improve relevancy and quality score. This is due to the fact that automated extensions such as seller ratings are based on survey data collected by Google and its trusted partners, which usually highlights specific aspects of the business. As a result, having these ratings extensions will increase ad rank and improve quality score.
What Is the Difference between Automated and Manual Extensions?
The difference between automated and manual extensions lies in the amount of setup required for each type. Automated extensions require no setup and are applied automatically when conditions are met, whereas manual extensions require more setup and give advertisers more control over when and where they appear. Seller rating extensions, for example, are an automated extension that shows the rating of an e-shop next to the display URL based on the reviews received. Manual extensions, on the other hand, require the creation of an automated extension campaign and may require white-listing the account.
Where Do Seller Ratings Come From?
Seller ratings are gathered from reputable sources that aggregate business reviews. These ratings primarily reflect customers’ overall post-fulfillment experience and provide a snapshot of how businesses are rated by their customers. Google then uses these ratings to determine which extensions to show when it believes these will improve ad performance.
How Many Seller Ratings Are Displayed?
The number of seller ratings that are displayed with your ad depends on the source of the ratings. Typically, between three and seven ratings are shown, but this can vary depending on the source. Additionally, Google may choose not to show any seller ratings at all if they don’t meet certain criteria. Advertisers should be aware that any seller ratings shown in their ads could have a positive or negative impact on click-through rates and overall quality scores.
What Happens When Seller Ratings Aren’t Displayed?
When seller ratings aren’t displayed, it is usually due to a lack of sufficient reviews in one location, or because the wrong campaign type is being used. If you have not collected enough reviews in one place, then stars won’t show in paid ads for that location. Additionally, Google seller ratings are an automated ad extension and thus require no additional configuration.
How Can You Increase the Chances of Having Seller Ratings Appear with Your Ads?
In order to increase the chances of having Seller Ratings appear with your ads, it is important to ensure that your Google Ads account meets the criteria established by Google. This includes having a high quality score, a positive click-through rate, and ensuring that you have enough reviews with a minimum 4-star rating. Additionally, it is important to make sure that you are using the Seller Ratings Ad Extension on all of your campaigns, as this will automatically display any ratings associated with your business when triggered by Google.
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