What’s an Example of an Effective Callout Extension?

Are you looking for ways to make your ads stand out? Are you hoping to improve the performance of your campaigns? Then callout assets (formerly callout extensions) may be the answer. In this blog post, we’ll take a look at what an effective callout extension looks like and how it can help improve your ad performance.

 

What Are Callout Extensions?

Callout extensions are a type of advertisement format in Google Ads (formerly known as Google AdWords) that allow businesses to highlight specific promotions, offers, and services. They are short, attention-grabbing snippets of text that appear alongside your main ad, providing additional information to potential customers.

 

Key Benefits of Using Callout Assets

1. Increased visibility: Callout extensions increase the visibility of your ad by taking up more space on the search engine results page. This can help your ad stand out and capture the attention of potential customers.
2. Increased click-through rate (CTR): By providing more information about your business, callout extensions can help increase the CTR of your ad. This means more people are likely to click on your ad and visit your website.
3. Better targeting: Callout extensions allow you to target specific promotions, offers, and services to your audience. This can help you reach the right people with the right message, increasing the chances of converting them into customers.
4. Improved ad relevance: By providing additional information about your business, callout extensions can help improve the relevance of your ad. This can result in a higher Quality Score, which is a metric used by Google to measure the relevance and quality of your ads.

 

Examples of B2B Callouts

Here are some examples of B2B callout extensions that can be used in Google Ads:

• Customizable Solutions
• Trusted by Industry Leaders
• Expert Support
• Free Consultation
• Free cancelation
• Save Time and Money
• World-class support
• Try It Free
• Over 1 Million Users
• Complete Security
• Flexible plans

 

With B2B callout extensions, businesses can better serve their customers’ needs. By adding more text under their ads to highlight their benefits, businesses can maximize their search ads optimization and build trust with potential customers.

 

Examples of Effective B2C Callouts

Examples of B2C Callouts offer businesses the chance to highlight their services and promotions in a concise yet impactful manner. They can include details such as

• Free Shipping
• Money-back Guarantee
• Fast Deliver
• No Service Fees
• Easy Returns
• 1-2 day shipping
• Satisfaction Guarantee
• Top Designer Collections
• Attractive and affordable services

With B2B callout assets, businesses can better serve their customers’ needs. By adding more text under their ads to highlight their benefits, businesses can maximize their search ads optimization and build trust with potential customers.

 

Examples of Effective Callouts for the Service Industry

These could include:

• Expert Technicians
• Emergency Services Available
• 24/7 customer support
• Workmanship Guaranteed
• Satisfaction Guaranteed
• Trusted by Thousands
• Handle Complex Cases
• Flexible Scheduling

With callout extensions, you can highlight the unique advantages your business offers, or at least you can show your advantages even if some of your competitors have these advantages too. These examples of callout extensions can help you stand out from your competition and drive more clicks to your service website.

Examples of Effective Callouts for the Insurance Industry

• Personalized Plans
• Free Quote in Minutes
• Local Agents
• Free Quotes
• 24/7 Call Center
• Save up to 48%
• Secure payment
• Experienced Agents

 

With these callouts, insurance companies can emphasize the benefits of their products and services, such as customized coverage, competitive rates, and secure payment options. Additionally, callouts are an effective way to highlight customer service features, such as dedicated account representatives and fast response times. By utilizing callout extensions in their campaigns, insurance companies can showcase the benefits of their products and services to potential customers. Don’t forget to analyze your callouts’ performance to get the best from your advertising strategies and compare which ones are working best for your business.

 

Automatically Created Assets

It’s crucial to understand that not all assets are created by you. Google Ads now features “Automatically created assets,” where its AI will scan your landing pages, existing ads, and other business information to generate its own callout assets.

Advertisers need to be aware of this feature. While it can save time and improve performance, it’s essential to regularly review these automated assets. You have the ability to see, pause, or remove any automatically created assets to ensure your ad messaging remains fully on-brand and accurate.

 

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