What is Location Extension in Google Ads?

Are you looking to maximize the reach of your business’s online advertisements? Are you interested in targeting consumers based on their physical location? If your answer is yes, then this blog post is for you! We’ll explain what location extension in Google Ads is, how it works, and why it’s an effective tool for increasing the reach of your ads.

Introduction to Location Extension

Location Extensions are a crucial feature of Google Ads that enable businesses to incorporate location information into their ads. These extensions allow for more real estate on the SERP and provide more information to local searchers, including a clickable phone number and address. Businesses can create these extensions by creating a Business Profile and populating it with the addresses of their locations. Adding a location extension to an ad allows potential customers to be directed straight to a retail store, not just the website. Location Extensions also offer other advantages, such as product information and dynamic attachment of local business addresses and phone numbers to ads. Location targeting differs from regular targeting as it allows ads to show in areas set according to the user’s location. PPC experts can use Location Extensions to their advantage by optimizing them according to their business needs.

Benefits of Using Location Extensions

Using location extensions in Google Ads can provide many benefits for businesses, including increased click-through rates (CTR) and improved lead quality. Location extensions allow users to display their business address and phone number in their ads, which can help draw qualified leads to their stores. Furthermore, location extensions enable Google and Bing to select the most relevant ad for the user, allowing advertisers with multiple locations to reach more customers. Additionally, location extensions make it easier for mobile users to call or visit a business, potentially leading to more sales.

How to Set Up Location Extensions in Google Ads

After you have claimed your Google My Business listing, setting up Location Extensions in your Google Ads account is painless. To do this, select ‘Location Extensions’ from the extension options menu and select the level at which you would like to set up the extension. You can then extend your AdWords campaigns by dynamically attaching your business address to your ads, with location extensions. Additionally, you can enable a clickable “Call” button for users to call your business directly from the ad. By creating one location extension per ad account and selecting up to 20 location listings that can be used in your ads, you can reach local customers with location targeting. This helps to ensure that your ads are displayed through the relevant affiliate location extension, connecting users with the information they need to find and contact your business.

How to Claim Your Google My Business Listing

Once you have set up your location extension in Google Ads, it is important to claim your Google My Business Listing as it will help to make your business more available. Claiming your listing will enable customers to find you more easily and enable you to target particular locations with your ads. To do so, simply sign in to your account and, search for the specific business listing, then claim it. After claiming, you can attach the listing to your Google Ads account and begin using location extensions in your ads.

Advantages of Location Extensions

The advantages of using location extensions for your ad campaigns are numerous. Not only do they allow you to increase the number of potential customers who see your ads, but they also make it easier for local searchers to find you. Additionally, using location extensions can increase your click-through rate (CTR) and help you get more real estate on the SERP. Furthermore, callout extensions can be used to help customers decide to buy from you over a competitor.

The Impact of Location Extensions on PPC Experts

PPC experts benefit from location extensions in a variety of ways. Location extensions help to provide more real estate on the SERP, allowing for more information to be included for local searchers. Additionally, the call-to-action feature in location extensions can help to drive more clicks to your website, as potential customers can easily call your business from the ad. Furthermore, location extensions can help to increase the visibility of your business by allowing you to direct local searches straight to your retail store rather than just your website. Finally, by connecting your Google Places account or manually adding an address, customers can quickly find a map to your location or get an idea of the distance to it.

How to Use Location Extensions in Your Ads?

Once you have set up your location extension in Google Ads, you can use it in your ads to engage local customers. To ensure the best performance of your location extensions, consider the following tips. First, be sure to include a clickable call-to-action in your ad copy. This will make it easier for users to find your business and make it more likely that they will click on your ad. Additionally, take advantage of the map marker or address extension to provide a visual cue to users that they are close to your location. Finally, target local customers by using geographic targeting with your location extensions. This will ensure that your ads are only shown to people in the areas most likely to be interested in your business. With these tips and a well-crafted ad copy, you can maximize the impact of your location extensions and get the most out of them.

When to Use Location Extensions?

When to use location extensions is an important question for PPC experts. It is best to use location extensions when your local business has a physical location and when individual searches on Google for a keyword that displays ads relevant to their location. This feature is especially useful for businesses with multiple locations, as it will help customers find the closest one. Additionally, it is important to keep in mind that Google’s location extensions are required for ads to show up in local search results and Google Maps. As such, location extensions can help you leverage the power of local search and maps inventory to increase the number of customers visiting your physical locations.

Tips on Optimizing Your Location Extensions

To maximize the performance of your location extensions, PPC experts recommend utilizing geographic modifiers, such as city or zip code, in your ad copy, optimizing your Google My Business listing and adding relevant keywords to ensure that your ads appear in the right places. Additionally, make sure that all of your locations have accurate and consistent information that is up-to-date, such as address and store hours. This will ensure that people can easily find you while searching for your business online.

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