What is Ad Scheduling in Google Ads?

Ad scheduling in Google Ads allows you to control the times your ads are eligible to enter the auction. This targeting setting enables you to specify the days and hours you want your ads to show, allowing you to maximize reach and results. With ad scheduling, you can analyze your campaign performance and create a distinctive ad schedule for your campaign. This will help you determine which hours in which days your ads are served, as well as the best times to run ads based on when your target audience is active. Setting up ad scheduling in Google Ads is a great way to ensure that your ads will be seen by the right people at the right time.

What are the Benefits of Ad Scheduling?

Ad Scheduling offers numerous advantages to PPC advertisers. It allows them to optimize their advertising and appear on the calendar as they wish. By scheduling their ads, they can protect their advertising spend for their busiest or most profitable periods, ensuring that it doesn’t run out prematurely. Ad scheduling also allows PPC advertisers to tweak the bid size to either increase or decrease during certain periods when they want their ads to show. By setting up Ad Scheduling, they can also determine which hours and days their ads are served, so that they can reach out to potential customers at the right time when they are more likely to convert. It also helps them determine their target audience’s behaviour and set up an ad schedule that maximizes results.

How to Set Up Ad Scheduling in Google Ads

How to Set Up Ad Scheduling in Google Ads: Ad scheduling allows you to determine which hours in which days your ads are served. To set up ad scheduling in Google Ads, log in to your Google Ads account and click Campaigns in the left-hand navigation menu. Select the campaign you wish to edit and click on the “Ad schedule” tab. Click on the pencil icon and add the details of when you wish to run your ads, such as specific hours or days of the week. After analyzing your campaign performance, you can create a distinctive ad schedule for your campaign to maximize results.

Analyze Your Campaign Performance

To maximize the results of your ad schedule, it’s important to analyze your campaign performance. With Google Ads Smart campaigns, you can measure your Cost-Per-Click (CPC) and compare different headlines and final URLs to determine which are performing best. You can also use the Advertising Network report data view to see which distribution methods (such as Google’s search network or Google’s display network) are having the most success in terms of clicks and conversions. All of this information can help you make informed decisions about how to optimize your ad schedule and maximize your ROI.

Create a Distinctive Ad Schedule

To make sure you maximize your results and reach the right target audience, it is important to create a distinct ad schedule. With the ad schedule, you can specify the hours or days of the week when you want your ads to show. You can also set bid adjustments to increase or decrease bids for those times. Using real data is the only way to accurately schedule your ads around customer behavior. Google AdWords reporting doesn’t provide time-of-day data, but you can find this information in other reports like Dimensions and Audience Manager. With all of this data, you can determine which hours and days are best for your campaigns and create a unique ad schedule that maximizes your results.

Specify When You Want Your Ads To Show

Using ad scheduling, you can specify exactly when you want your ads to show. You can select the days of the week and hours of the day that you would like to show your ads. This allows you to tailor your ads to fit your target audience’s behavior and maximize results. With ad scheduling, you can be sure that your ads are running when your customers are awake and online, improving the effectiveness of your campaigns.

Determine Which Hours and Days Your Ads Are Served

Once you have determined when to run your ads and what type of ad extensions to use, you can set up ad scheduling in Google Ads. With ad scheduling, you can specify the days of the week and hours of the day when your ads should be served. This allows you to control when your ads are seen by your target audience, so that you can optimize their performance. Additionally, you can use bid adjustments to increase or decrease bids during certain times, so that you can maximize visibility and results.

Choose The Best Time To Run Ads

Using factual data and analysis of audience behaviour, you can determine the best times to run your ads. With ad scheduling, you can set specific times and days to show your ads and maximize effectiveness. You can also use bid adjustments to ensure your ads are served when they are most likely to be seen and interacted with by your target audience. Additionally, local businesses can benefit from ad scheduling by choosing to show their ads only during opening hours. By creating a distinctive ad schedule, you will be able to get the best results for your campaigns.

Determine Your Target Audience’s Behaviour

Once you’ve determined the best time to run your ads, you’ll need to consider your target audience’s behaviour. Remarketing (or retargeting) is when you serve ads to audiences based on their previous behavior, such as on your website or with your other ads. This is a very powerful targeting option that goes after people based on the whole picture of their lifestyle. These audiences tend to be broader and are based on the interests, demographics, and behaviours of people who have interacted with your business. With Ad Schedule, you can optimize this part of the advertisement and appear on the calendar as per their behaviour and interests.

Set Up Your Ad Schedule to Maximize Results

Once you’ve determined the best time to run ads, you can set up your ad schedule to maximize results. Ad scheduling allows you to control the times your ads are eligible to enter the auction in Google Ads. This targeting setting lets you specify which hours of which days your ads are served, helping you reserve budget and show your ads only during high-interest or high-converting hours. To set up ad scheduling in AdWords, open up your account, select the campaign you want to modify/add your ad schedule, then go to the settings menu on the left-hand side of the page. Select “Ad schedule” from there and create a distinctive ad schedule that will help optimize your advertising efforts.