How Many Ad Extensions Should You Include In Your Search Ads?

Making good search ads means looking at a bunch of stuff, and one important part is using ad extensions.  These extra bits of info can make your ads more visible and appealing. But how many of these should you use to get the best results? Here, we’ll talk about what ad extensions do, give tips on figuring out the right amount and mention which ones tend to work best.  

What Do Ad Extensions do In Google Ads?

Ad extensions are extra details you can add to search ads. They give helpful info to potential customers, which makes your ads more informative and interesting. Ad extensions often include callouts, sitelinks, structured snippets location, phone numbers, and more and by adding these, you make it more likely that users will click your ad and take actions like visiting your website or contacting you. This way you can make sure to attract traffic.

Deciding on the right number of ad extensions depends on your specific goals, what you sell, and who you’re targeting.  Here are some things to think about to figure out the best amount:

The ad extensions you use should be relevant to the search and your main message.  Packing too many unrelated extensions into your ad can actually hurt more than help.  

How to Find The Number of Ad Extensions

You gotta find the right balance.  Too many extensions can make your ad cluttered and overwhelming.  But too few could leave out useful info.  Aim for a mix that enhances without going overboard.  

Test different combos of extensions with A/B testing to see what works best for your campaigns.  Try different amounts and types of extensions to find out which ones get more clicks and conversions. 

Think about where your ad shows up on the search results page.  Ads higher up tend to have more space for extensions.  Ads lower down may be better with a more concise approach.

Also consider mobile vs desktop differences.  Mobile users might like location and call extensions more.  Desktop users may prefer sitelinks and structured snippets.  There’s no one ideal number of ad extensions for everyone.  There are some vital effects to consider while picking the number of extensions of ads. It depends on your specific campaign, audience, and goals. Balancing relevance testing combos, and thinking about your business can help figure out what works.