Google Ads Access Levels

Adsbot Growth Team

Google Ads Access Levels

Are you curious to learn more about Google Ads Access Levels? Whether you’re an administrator in charge of managing user access or a tech-savvy individual interested in learning more, this blog post is for you. We will go over what Google Access Levels are and how they can be used to manage user access by PPC strategists.

The Google Ads account access levels are designed to give users a high degree of control and management over their campaigns. They determine what a user can do within your account such as it can be possible to link to a manager or MCC account.

You will learn 5 main issues about Google Ads Access Level in this article:


  • Introduction to Google Access Levels
  • Overview of the Access Context Manager
  • Understanding Your Access Level for Google Ads Account
  • Configuring Access Level Conditions
  • Managing Campaigns with Agency Access or Admin Access

Introduction to Google Access Levels

Google Access Levels are a set of infrastructure services that provide users with access to a range of Google services such as Google Ads, Google Cloud Platform, and other Google offerings. These services are designed to control and monitor user access to various parts of Google’s systems. 

Access levels determine who can access specific Google services and how they can do so. Users can be given different access levels depending on which services they need to access and how much control they should have over them. For example, a user may have higher access levels if they need to manage campaign settings in Google Ads as opposed to someone who only needs to view the data and can access campaign performance analysis and evaluate this data for later interpretation.

You can go to the “Tools and Settings” button and then click the “Access and security” under Setup column.

Additionally, access levels can also be used to restrict access to certain IP ranges or geographic locations. Knowing the different types of access levels available and understanding how they work can help you ensure that you have the right level of protection for your accounts and data.

Overview of the Access Context Manager

Google Access Context Manager (ACM) is a security platform available for Google Cloud Platform (GCP) that helps enterprises configure access levels that map to policies defined on request attributes. It provides two ways to define access levels: basic and custom. 

Basic access levels are a collection of conditions that are used to determine whether a user has access to a GCP resource. Super administrators or resellers can use ACM to define the context within which other admins can access the Google Admin console. All of your ACM’s resources, such as access levels and service perimeters, are contained within an access policy. Furthermore, you can use ACM and VPC Service Controls to restrict and trust-list GCP resources.

Custom access levels use boolean expressions written in a subset of Common Expression Language (CEL) to test the attributes of a client making a request. It means the permissions set on the item you are looking at are not the default settings. Whether that is a problem then needs fixing depends. In the Google Cloud console, custom access levels are configured using “advanced mode” when you create an access level.

Understanding Your Access Level for Google Ads Account

Google Access Levels come with various requirements that must be met to ensure user safety and data protection. For instance, Google requires that the short_name component of the access level name begin with a letter and only contain alphanumeric characters and underscores. Access levels can only be used for specific purposes to provide Google Ads insights such as billing, SSO, Play Integrity API, Play Requirements or Play Policies. Lastly, access levels also determine the number of operations and requests you can execute on a daily basis.

It is important to understand your access level for a Google Ads account prior to downloading and editing the account in Google Ads Editor. Google Ads offers 5 different access levels: 

  • Email-only Access
  • Read-only Access
  • Standard Access
  • Agency Access
  • Administrative Access

Below you can see the privileges of the standard access level defined by Google Ads Manager.

Here is the admin access level and its privileges about what can be done if you have this level of access on the account. 

Each access level has its own set of features and capabilities that you can use to manage your account. These five groups could also be divided into basic, standard, advanced, and admin. Email-only access allows users to receive notification emails and reports, while read-only access enables users to sign in and view the account. Standard access allows users more control over their campaigns, while administrative access is the highest level of access and allows users to manage multiple accounts with full control. Agency access is designed specifically for agencies that manage multiple campaigns and accounts. 

Configuring Access Levels Conditions

Google Access Level authentication is a secure way to protect your Google Ads account from unauthorized access. With the Access Context Manager, you can configure one or more conditions for each access level. You can also add custom access level conditions using the Cloud Common Expression Language. This resource enables you to control the number of operations and requests that you can execute daily as well as to protect production accounts. Additionally, you can customize Google Ads primary access levels and manage campaigns with agency access.

Google Access Level authentication is an important part of securing your Google Ads account. Google provides built-in tools and automatic protections to help keep your account secure. For example, when you log in with a password, you can also use two-step verification with a hardware key for added security. OAuth 2.0 is a URI string that defines the access level and the resources or actions an app can access. These custom attributes can be used to define roles and providers, such as email/password, Google, Facebook, phone, etc. With these levels of access, you can protect your Google Ads account from unauthorized access and ensure that only the appropriate personnel have access to certain areas of the account.

Managing Campaigns with Agency Access or Admin Access

When you are working with an agency to manage your campaigns, it is important to understand the various access levels available on Google Ads. With the help of the Access Context Manager, you can easily configure and manage access levels for your Google Ads account. The access level determines whether you or your digital agency have the ability to affect production accounts and the number of operations and requests that can be executed daily. 

When you directly go to the “Tools and Settings” button and choose the “Access and security” under Setup column, then you will see the users, managers, and security settings. After you click the user, then you will be able to view people who have access to the account in which level as well as who invited them and added them to the account. In this way, you can manage who has what authority in your account from here.

Agency accounts are Google Ads accounts that are managed by agencies. They have all of the features and functionality of regular Google Ads accounts, but they also have some additional features that make it easier for agencies to manage multiple clients. They can be used to manage multiple clients within a single account. This makes it easy for agencies to keep track of multiple campaigns and clients. People who have access to agency accounts have the opportunity to create Google Ads campaigns. It also allows agencies to easily share data and reports with their clients.

Agency accounts also have access to special tools and features that make it easier to manage campaigns. For example, agency accounts can use the Campaign Groups tool to easily organize and manage multiple campaigns.

On the other hand, admin access is the highest level of Google Ads access available. This should be the standard for you and your team, but rarely any external users. Account ownership, previously known as administrative ownership, extends the normal permission of manager accounts. With admin access, an account has full control over the account, including viewing and editing budgets, creating and editing campaigns, viewing and editing ads and keywords, as well as viewing, downloading reports, and overviewing auction insights. Admin access should only be given to accounts that are managed by experienced professionals who have a deep understanding of Google Ads and its features.

To grant access, sign in to your Google Ads account and click Account access from the side navigation.


In conclusion, access levels for Google Ads are a vital part of the process for organizations to manage their presence on the platform. Access levels provide different levels of access to different users, allowing administrators to set rules and restrictions that apply to their organization. Google’s Access Context Manager allows users to configure access level conditions and authenticate requests while also providing an extra layer of security. It is important that users understand their own access level to ensure they are able to effectively manage their campaigns and protect the data they control.


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