What is Email Marketing and Why You Should Use It

Email marketing is a very critical and effective part of digital marketing strategies, enabling businesses to send targeted and customized, personalized messages directly to the inboxes of their target audiences. You can use it to promote your business to an audience, build lasting, effective relationships with your customers and reach out to your potential or existing customers. This gives you a high return on investment, builds customer loyalty and increases brand awareness. Here are the best email marketing tools that will help you optimize your results for free!

1- Mailchimp

One of the most important free email marketing tools is Mailchimp. With an easy-to-use interface and extensive features, Mailchimp is known for its ease of use. The free plan supports up to 2,000 contacts and 10,000 emails per month. Some of its key features include:

• Customizable Templates: Personalize your emails to fit your brand by choosing from a variety of email templates that Mailchimp provides you in its interface.
• Audience Segmentation: Target specific groups within your contacts to create more personalized campaigns.
• A/B Testing: Test different email versions with Mailchimp’s A/B Testing options to see how well they perform.
• Analytics: Easily track open and click-through rates with detailed performance reports. This way you can analyze the performance of your marketing strategy.

2- MailerLite

MailerLite gives you an easy-to-use and efficient organization opportunity with your email marketing strategy! The free plan of MailerLite supports up to 1,000 subscribers and up to 12,000 emails per month. MailerLite is praised for its simplicity and powerful features including:

• Drag-and-drop interface: Create beautiful and engaging emails without writing any code easily.
• Automated workflows: Engage with subscribers by setting up automated sequences easily.
• Landing page builder: Acquire leads by creating landing pages.
• Survey tools: Gather feedback directly from within your email messages. 

3- Brevo

Brevo was formerly known as Sendinblue. With unlimited contacts and up to 300 emails per day, Brevo offers a solid free plan. While you can manage email campaigns, also you can expand your reach to sms! Notable features include:

• Email Campaigns: Easily create and manage email campaigns with ease.
• Transactional emails: Send automatic mail based on user action.
• SMS Marketing: For a multi-channel approach, integrate SMS with your email campaigns.
• Advanced Segmentation: Behavioral and demographic categorization of your audience with ease. Segmentation at its finest!

4- Moosend

For up to 1,000 subscribers, Moosend offers a free unlimited email plan which is amazing! It’s rich in functionalities including:

• Automated workflows: Creation of sophisticated automation workflows.
• Drag-and-drop editor: Design compelling email messages with ease.
• Real-time analytics: Monitor how campaigns perform as they happen.
• Integration Options: Work with multiple platforms and tools for smooth integration.

5- Benchmark Email

With Benchmark Email’s free plan you can have the advantages of 500 subscribers and 3.500 emails per month that will help you achieve your email marketing goals!

• Responsive Templates: Ensure that your emails are presented well on any device.
• List Management: Organize and manage your contact lists in an efficient way.
• A/B Testing: Optimize emails through testing of different versions.
• Comprehensive Reporting: Detailed analytics provide valuable insight into email performance of your campaigns! 

6- Omnisend

Omnisend helps you manage both SMS and Email campaigns with ease. Omnisend offers a free plan that includes up to 500 emails per month and an unlimited number of contacts. It comes as a complete packet with features of email templates, automated workflows, and product recommendations.

• Multichannel Marketing: Combining e-mail, SMS and pushes in only one platform!
• Advanced Segmentation: Identify and target customers based on their behavior and purchase history.
• Automation: Set up extensive automated workflows for your marketing strategies for free.
• Detailed Analytic Options: Deeply track and analyze campaign performances on both in email and SMS!

7-  Mailjet

Mailjet’s free plan allows for 6,000 emails per month. There is a daily limit of 200 emails. They include simple mail merge, simple collaboration, and simple segmenting. Basic analysis and reporting tools are also available to users.

• Email Automation: Email scheduling and automation to gain time!
• A/B Testing: Test your campaign subject lines and email content to improve your results.
• Dynamic Content Personalization: Use receiver data to personalize emails.
• Real-time Collaboration: Collaborate with your team in real time to manage your campaigns!

8-  Zoho

Designed to help companies of all sizes improve their email marketing efforts, Zoho Campaigns is a powerful email marketing tool. The free plan provides powerful functionality for creating, managing, and analyzing your email campaigns.

Contact Management:

• Keep your database clean and current by managing up to 2,000 contacts with automatic handling of duplicates and bounced emails.

Email Creation and Automation:

• Easily design your emails with highly customizable templates and a drag-and-drop style editor. Use basic automated workflows to create drip campaigns and ensure you communicate in a timely manner.

A/B Testing and Segmentation:

• Run A/B tests to optimize your email content and design to perform better. Send targeted and relevant emails by segmenting your contact lists based on a variety of criteria.

 Analytics and Reporting:

• Gain insight through in-depth analysis, including opens, clicks, device usage, and geography. Measure campaign success and drive data-driven decisions with these metrics.

9. Mailgun

 Mailgun’s free plan allows users to send up to 5,000 emails each month for the first three months. Its main function is to provide email API services, with robust delivering infrastructure, tracking, and comprehensive analytics available. ideal for programmers that must incorporate email functionality into apps.

• Email Sending and Tracking: For the first three months of Mailgun’s free plan, you can send up to 5,000 emails per month. You can send 1,000 emails a month for free after this time. The pricing option gives you access to SMTP relay, webhooks, and Mailgun’s advanced email APIs. It also offers email analytics and tracking so you can keep an eye on the effectiveness of your email campaigns.
• Data Retention: Mailgun provides log retention for a maximum of five days while using the free plan. This facilitates troubleshooting and performance evaluation by enabling you to see the delivery status and specifics of emails you sent during this time.
• Suppression Management: This tool allows you to manage email suppression lists, ensuring that you do not send emails to subscribers who have unsubscribed or tagged previous emails as spam. Maintaining a positive sender reputation and raising deliverability rates require this.
• Support and Documentation: Mailgun offers extensive documentation to assist users in efficiently integrating and using its services, even with its limited 24/7 ticket assistance included in the free plan. For problems to be solved and your marketing efforts to be optimized, this help is essential.

10. Intercom

Email marketing features are among the robust tools that Intercom provides for engaging and communicating with customers. You may send targeted and customized emails to your users using Intercom’s messaging platform, taking into account their preferences and behavior.

• Email Marketing Features: You can develop and send highly targeted email campaigns to your users with Intercom’s email marketing capabilities. Your audience can be divided into groups according to a number of factors, including user behavior, geography, and previous encounters with your product.
• Automation and Personalization: By establishing workflows and triggers depending on user actions, Intercom lets you automate email marketing campaigns. This increases user engagement and conversion rates by enabling you to send them emails that are pertinent and timely. Intercom Powerful also offers customization options. 
• Analytics and Reporting: You can monitor the effectiveness of your email campaigns in real time with Intercom. To gauge the success of your efforts, track metrics like open rates, click-through rates, and conversion rates. In order to better understand your audience and tailor your email marketing approach, Intercom also offers comprehensive analytics and reporting capabilities.
• Support and Integration: You may increase productivity and optimize your workflow by integrating Intercom with other products and platforms in a smooth and efficient manner. Intercom also provides thorough documentation and assistance to ensure you get the most out of its email marketing features.

11. Customer.io

A flexible email marketing tool with a focus on behavior-based communications is called Customer.io. It gives you the ability to send people customized and targeted emails depending on their behavior and interactions with your website or product.

• Behavior-Based Messaging: With Customer.io, you can design dynamic email campaigns that are launched in response to particular user behaviors or occasions. You may make sure that your emails are timely and relevant by sending them automatically in response to specific criteria, such as product transactions, user sign-ups, or abandoned carts.
• Customization and Segmentation: With Customer.io’s sophisticated segmentation and personalization tools, you can customize your emails to each recipient. Using user attributes, behaviors, or preferences as a basis, you may build unique segments and target your audience with messages that are relevant to them.
• A/B testing and Optimization: Customer.io has strong A/B testing features that let you test out various email iterations and see which ones work the best. You may maximize the efficacy of your email marketing by testing various subject lines, copy, and design aspects.
• Scalability and Integration: Customer.io is easy to integrate into your current workflow because it works smoothly with other marketing platforms and tools. Additionally, it grows with your company, enabling you to send millions of emails a month without compromising deliverability or functionality.
• Also if you are a startup Customer.io offers you some special plans just like in the photo below!

By using effective email marketing tools, businesses can create engaging campaigns that resonate with their target audience, ultimately increasing conversions and sustaining growth in the long run.

---