Design is a very powerful way of communicating your product and your business. You can promote yourself, make yourself recognizable and even create your own designing language. If we see marketing as a process, design is one of the most fundamental and at the same time one of the most important components of this process. Design is a marketing process that every business should give importance to and spend effort on. For marketers eager to build and grow a community, we’ve come to the rescue! Here are tools to do one of the most important elements of marketing – design – for free! Additionally,do not forget, incorporating eye-catching visuals into your marketing efforts can significantly enhance engagement and leave a lasting impression on your audience.

1- Canva

First on our list is Canva, a multi-featured design tool that appeals to all audiences, whether you are a beginner or have spent years on it. Canva is at a level that we can easily call user-friendly in terms of its interface. It is a platform that stands out especially with its wide variety of draft designs offered for free. Presentations, social media posts, Canva comes up with many options to help you in your marketing process.

You don’t need a high level of experience to produce professional-looking marketing designs with Canva. Functions such as drag and drop, which provide you with great convenience in this respect, are really user-friendly. In addition, Canva offers a rich library of photos, icons and graphics, ensuring that you have everything you need to improve your designs.

Whether you’re working alone or with a team, Canva can save you time by streamlining the design process. Plus, with its mobile app, you can design on the go and never miss a creative moment.

For anyone looking to build and grow their community through effective design, Canva is a must-try tool. Although there is a paid membership option to access some features and templates, you can start using Canva for free with high functionality and a rich collection of marketing design features! 

2- Design Wizard

Coming up next is DesignWizard, a dynamic  marketing design tool known for its extensive customization options and ease of use. Ideal for both novices and seasoned designers, DesignWizard simplifies the creation of stunning visuals, whether you’re working on social media posts, business cards, or marketing materials. 

One of the highlights of DesignWizard’s free marketing design tools is its video creation tool, which allows you to create professional video content effortlessly and without any experience. This is perfect for marketers who want to add dynamism to their campaigns. Also, DesignWizard’s template customization is successful and gives you an easy layout to adjust color schemes, fonts, and layouts to match your brand identity.

As a free design tool, DesignWizard has direct integration with social media channels and marketing platforms, making it easy to publish and share your designs in your marketing process. Another important feature we can highlight is the data-driven design analytics that help you optimize your visuals for better engagement.

For those who want to work collaboratively with team members, DesignWizard offers excellent multi-user support and is a great free design tool for co-creating designs and sharing feedback.

3- Pixlr 

Our next recommendation is Pixlr, a versatile marketing design tool that caters to all levels of design experience. Whether you’re making very simple and basic edits or spending a lot of time on small details as a professional, Pixlr offers a range of features that appeal to both beginners and professionals alike. 

Pixlr stands out and truly sets itself apart from other free marketing design tools with its inclusion of artificial intelligence-powered tools within its interface that simplify complex editing tasks. For instance, the AI Cutout tool handles tasks like removing and replacing backgrounds from images, making your job easier. Pixlr also supports various file formats, ensuring compatibility in your projects.

For those who prefer working dynamically, Pixlr offers a mobile application with powerful editing features that allow you to create and edit designs in various places. The Pixlr tool seamlessly integrates with cloud storage services, making it easy for you to save your work.

Pixlr is an excellent choice for anyone looking to enhance their visual content with professional-quality edits. Best of all, you can start using Pixlr for free, making it accessible to everyone.

4- Adobe Express

 As we near the end of our list, we’ll include Adobe, one of the oldest free design tools. Formerly known as Adobe Spark and now called Adobe Express, it offers a free user experience unlike other Adobe tools. Similar to Canva and Magic Design in terms of features, Adobe Express is one of the most important free marketing design tools you can use for free.

 Adobe Express, supported by advanced artificial intelligence technology, offers detailed assistance for tasks like background removal, color correction, and facial retouching, making it a successful free marketing design tool. This leads to effective results with polished effects, all while saving you time.

What truly sets Adobe Express apart and makes it distinctive is its integration with Adobe Creative Cloud. This enables seamless project transfers between Adobe applications such as Photoshop and Illustrator, providing a consistent workflow across the entire Creative Cloud ecosystem.

Additionally, Adobe Express boasts various features including layer support, advanced typography tools, and precise image editing capabilities. This versatility makes it a free design tool that empowers users to explore their creativity and realize their visions in their designs.

5- Dribbble

 We crown the last place of our list with a tool that is different from other free marketing design tools. Dribbble is an online design tool where designers can showcase their creativity, collaborate with peers and keep up with the latest trends in the design world. With its user-friendly interface and active community, it is a meeting point for marketers and designers in graphic design, illustration and more.

One of the most important and distinctive features of Dribbble is that designers can upload summaries or “snapshots” of their work, offering a glimpse and sharing of their design process and portfolio. This allows them not not only to showcase their talent and creativity, but also opportunities for networking and collaboration within the community.

What really sets Dribbble apart is its vibrant and supportive community. Through likes, comments and shares, designers can interact with each other, evaluate and build on the strength of others. This way, they can see other options that they can compare themselves to in their marketing designs and improve accordingly. This creates a culture of feedback and inspiration on Dribbble. Whether you’re looking for feedback on your business’s latest marketing design, or need inspiration from a creative idea to help you, Dribbble offers a wealth of resources and connections to support your success.

Furthermore, Dribbble is a valuable resource for both freelance designers and businesses. Freelancers can showcase their work and attract potential clients, while businesses can discover talented designers for projects or even find full-time employment opportunities. With this free tool you will meet new designers, collaborate and get inspired. Thus, your marketing designs will become much more successful and you will be able to achieve this with Dribbble, a free tool!