11 Marketing Tools to Boost Your Online Sales

We are happy to share with you 11 important online marketing tools that will be your biggest helpers in your marketing process! Using marketing tools can really help you to improve your online marketing game, especially when it comes to inbound marketing strategies, and boost your sales eventually. Here are the top 11 marketing tools to boost your online sales from keyword searching to designing and campaign management.

We compiled all these tools based on the following categories:

• Competition/Market Analysis

• • • Semrush
    • Ubersuggest

• Ads Optimization 

• • • Adsbot

• Social Media Management 

• • • Buffer
    • Hootsuite

• CRM

• • • Hubspot CRM

• Acquisition

• • • Google Ads
    • Google Search console

• Design

• • • Canva

• Web & Product Analysis

• • • Google Analytics
    • Amplitude

• Email Marketing

• • Mailchimp

Adsbot

Adsbot is an artificial intelligence-supported marketing tool designed to automate and, more importantly, optimize your marketing campaigns to maximize time. It provides digital marketers with a variety of tools that will simplify PPC (Pay Per Click) marketing activities, as well as real-time performance tracking, advanced information and budget control, and much more. 

Distinctive Features:

• Automation and Optimization: Adsbot will automatize your manual daily jobs and you will have more time to focus on your marketing campaigns’ strategy.

Adsbot provides algorithmic optimizations to improve campaign performance.

• Real-Time Alerts and Analytics: Adsbot’s user-friendly interface provides you real-time alerts and expert recommendations to optimize your campaign, letting digital marketers to quickly respond to changes and thus, improve and monitor ad performance instantly.
• Integration with different marketing platforms: Adsbot can be integrated with different kinds of marketing platforms including Google Ads, Google Analytics, Google Search Console and PageSpeed ​​API,so you can  manage and optimize your advertising campaigns with these integrations.
• Reporting of Metrics: Adsbot even helps you and provides you with reporting tools that provide information on metrics such as cost per click, impressions, click-through rates, and conversions. This helps you to make optimized data-driven changes to get better results on your campaigns effectively.
• Budget Control: Adsbot has budget control features that allow you to manage ad spend and ensure that your campaigns don’t leave your budget limit.
• Performance Dashboard: Adsbot provides its users performance dashboards to monitor their ad’s campaign success with the help of a detailed dashboard for a clear view of key metrics and progress according to your target achievements.

Adsbot is an important marketing tool that offers very useful features for businesses that want to increase PPC advertising efficiency while allowing you to have control over your advertising budgets and the strategies you implement. Adsbot will be your greatest assistant in optimizing digital marketing campaigns by taking advantage of artificial intelligence and automation, important elements of today’s world.

• Google Analytics 

Google Analytics is a strong and basic marketing tool that helps you to analyze your visitors’ activities and the traffic of your website. You can track from where you got that visitor, what activities they are performing on your site, and how much time they spend on your website.

Distinctive Features:

• Detailed User Insights: Google Analytics helps you to monitor user behavior, enabling you to know and understand the activities of your users.
• Goal and Conversion Tracking: This helps you to create specific goals and track conversions to measure the success of your marketing campaigns regularly.
• Seamless Integration: Oh of course it integrates seamlessly with other services of our friend Google, providing you a unified view of your marketing works.

• SEMrush 

SEMrush is an all-in-one marketing tool that enables you to analyze your competitors’ strategies and behaviors, a strong keyword research, and site audits easily.

Distinctive Features:

• Comprehensive Keyword Research: SEMrush provides you with endless keyword data, helping you identify the most effective keywords for your SEO and PPC campaigns specifically.
• Competitive Analysis: This tool provides you an easy to understand but detailed competitor analysis which is one of the most known features of SEMrush including the sources of their traffic, ranking keywords, and also backlink profiles. 
• Site Audits: SEMrush performs thorough site audits, as an important feature it identifies technical SEO issues and helps you to fix them with its successful optimization reccomendations. 

• Google Ads 

Google Ads ,as so many of us know, enables marketers to create ads that come into view of users on Google search results and many other properties of our friend Google. Google Ads provides us a marketing platform to manage pay-per-click (PPC) campaigns easily. 

Distinctive Features:

• Keyword Planner: Google Ads includes a keyword planner specifically to your ad campaign which will help you select the most effective keywords for your PPC campaigns regularly. 
• Ad Performance Tracking: You can track the performance of your ads in real-time that will help you data based changes to optimize your performance results dramatically.
• Integration with Google Analytics: The tool of Google Ads has integration feature with Google Analytics, which provides you a comprehensive view of your ad’s success and website traffic you get.

• Mailchimp 

Mailchimp is one of the most known tools that helps us with its email marketing services that enables you to create and send email campaigns with automation and helps you to analyze your e-mail marketing campaign’s performance.

Distinctive Features:

• User-Friendly Interface of Email Builder: Mailchimp offers an easy to use email campaign builder with different kinds of templates that will be making it easy to create professional emails without much effort.
• Marketing Automation: Email automation is a big life saver obviously. Mailchimp’s tool automation features allow you to send targeted emails based on user’s activities and behavior, increasing your campaign’s engagement and conversions. 
• Detailed Analytics: Mailchimp provides us with detailed reporting that will help our email campaign to perform better, including open rates, click-through rates, and campaign performance insights.

• Hootsuite 

In essence, Hootsuite is a versatile social media marketing tool that allows you to collect all the social media accounts your business has on a single platform and plan posts and performance analysis and track your social media engagement.

 

Distinctive Features:

• Post Scheduling: Hootsuite basically enables you to schedule your social media contents in advance, whenever you want, that helps you to be consistent with your content delivery across all social media platforms. 
• Engagement Tracking: The tool tracks important engagement metrics, helping you understand which content is usable and effective most with your audience of customers.
• Analytics and Reporting: Hootsuite offers detailed analytics and reporting features, providing valuable insights into your social media performance. You can improve your engagement and impressions through the analysis, reporting feature of Hootsuite.

• Canva 

Canva is one of the most well-known graphic design tools. With its easy-to-use interface, it provides you with a platform that allows you to work integrated with ready-made templates, visuals and other applications regarding design, which is an important part of your marketing process.

Distinctive Features:

• Drag-and-Drop Interface: Canva’s user-friendly interface, including drag and drop feature and much more, allows people without any experience to create professional looking marketing designs with ease. 
• Extensive Template Library: Maybe the most important feature of Canva is its template library. It offers you a vast library of templates, images, and design elements which you can use to create engaging and successful designs. 
• Collaboration Tools: Canva allows team members to work with each other in real-time, which is a feature that fastens the design process. You can change the design and give feedback to your team members.

• HubSpot CRM 

HubSpot CRM is a customer relationship management tool that helps you manage all of your contacts, track sales activities, and automate marketing activities. Simply manage anything about CRM!

Distinctive Features:

• Comprehensive Contact Management: HubSpot CRM enables you to save and edit your contact information, track every kind of interaction with them, and monitor the sales pipeline. 
• Email Tracking and Templates: HubSpot helps you with email tracking and pre-made templates to use, eventually helping you streamline your customer relationships and communications with leads. 
• Integration with HubSpot Suite: HubSpot has other marketing and sales tools which you can integrate to HubSpot CRM easily. It provides you a unique platform for managing customer relationships.

• Buffer 

Buffer is a UI-friendly social media marketing tool that makes it easy to schedule your posts for various social media platforms, analyze performance, and manage multiple social media accounts.

Distinctive Features:

• Multi-Platform Scheduling: Buffer helps you to plan your posts in advance, also you can watch their performances on one platform.
• Performance Analytics: Why not analyze your social media engagement and have better insights to what your users want? Buffer’s performance analysis tool helps you to execute better social media campaigns.
• Team Collaboration: Buffer’s collaboration tools enhance productivity and coordination between colleagues in social media management.

• Ubersuggest 

Ubersuggest is a keyword research tool similar to SEMrush that provides you keyword suggestions for your campaigns. Search volume data, and competitive analysis are also the features Ubersuggest presents.

Distinctive Features:

• Keyword Ideas and Suggestions: Ubersuggest generates a list of relevant keywords based on your needs and the given description by you and that helps you to discover new opportunities for your business’s campaign.
• SEO Difficulty Analysis: This tool offers insights into the SEO difficulty, allowing you to measure how hard it will be to rank for some of the specific keywords you want to use.  
• Content and Backlink Data: Ubersuggest provides you creative and new content ideas and also backlink data, helping you improve your SEO performance and strategy.

Google Search Console

Another marketing tool of Google’ Google Search Console enables you track, maintain, and troubleshoot your site’s performance in Google Search results.

Distinctive Features:

• Performance Data: Google Search Console provides essential performance data you need to know, including search traffic and user questions, simply to make you understand how your site performs compared to your expectations. 
• Index Coverage Reports: The tool highlights any issues with your site’s indexing, allowing you to fix them promptly to ensure your content is properly indexed by Google. 
• Mobile Usability and AMP Status: Google Search Console helps you to get into mobile usability and Accelerated Mobile Pages (AMP) status, ensuring your site delivers the smoothest user experience across different devices including mobile devices.

 

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