KPI Dashboard
Digital marketers today face one big issue: keeping track of their metrics. Even if you manage only one platform, let alone a dozen, there are too many metrics to follow that you’re just going to drown in data while starving for insights. With Adsbot’s KPI dashboard, you only have to target your metrics. Adsbot will keep track of them and inform you, giving you valuable insights.
What is a KPI Dashboard?
KPI dashboards are essentially tools to show you your metrics in one place, so you won’t have to switch between so many different accounts or juggle through endless data. A good KPI dashboard will include data visualization, real-time monitoring, and offer actionable metrics.
You may have heard of KPI tracking on spreadsheets. Many marketers initially search for a template for KPI tracking on spreadsheets to manage their metrics without an initial investment. While a basic KPI tracking template can get you started, it often requires significant manual updates, and in today’s fast-paced world, most marketers do not have the luxury to manually enter their data. That’s where automated performance boards come in.
With a good KPI dashboard software, you won’t have to even worry about switching tabs. For example, with a tool like Adsbot, you can connect all your ad platforms, such as Google Ads, Meta Ads, or TikTok Ads, to set different metrics for all of them. Every platform has a different value of a good CPC, so it’s important to set them tailored specifically for every platform you use.
Essential Metrics for Digital Marketing Performance
There are some performance indicators that every digital marketer should know. For example, your ROAS (return on advertising spend) means how much you earn from every dollar spent on your ad. Knowing your ROAS indicates whether your ads are profitable, which in turn tells you whether your ad campaign is financially successful.
- CPC (cost per click) is another important metric that is simpler. It essentially refers to the amount of money you pay per click. Your CPC will change depending on a lot of factors, so make sure to research your industry average.
- Your conversion rate may be the most important one, depending on your sector. Conversion rate means how much, on average, your ads convert clicks to the desired action. It could be sales, filling forms, or getting calls.
- On the other hand, your CTR (click through rate) is one of those metrics that, if it’s low, something is wrong with your ads. CTR means how many people who see your ad click on it. So, it could mean you are targeting the wrong people, your copy is poor, or your keywords are too broad.
While some of these indicators may be more important on different platforms like Google Ads or Meta Ads, it is important to have a general understanding of key metrics. If you are going to use a KPI tracker, now you have a basic understanding of what to target.
Here’s your strategy: If your ads are not profitable enough, you should aim for a higher ROAS. If you don’t get enough traffic, you should aim for a higher CTR. If your ads do not convert to your desired action enough, you should aim for a higher conversion rate. You get the idea.
Benefits of Using KPI Dashboard Software
One of the benefits of using a performance dashboard is that you can get real-time performance monitoring and get instant alerts regarding your metrics. A comprehensive KPI tracking system empowers teams to stay aligned on goals and measure progress collectively. Ultimately, the goal of KPI monitoring tools is to simplify complex data sets into clear, actionable information. Some other benefits of using a KPI performance board are:
- Seeing all your data and metrics in one place
- Saving time by not manually analyzing your data or calculating your metrics
- Improved decision-making with a simple overview of your metrics
- Sharing the dashboard easily with team members
Key Features to Look for in a Digital Marketing KPI Dashboard
The first major feature any performance dashboard should have is integration with major advertising platforms. A reliable kpi monitoring system should offer seamless integration and robust data processing. If you use different platforms to advertise, your biggest issue is getting lost in 2 or more different data sources. A good dashboard KPI software supports at least Google Ads, Meta Ads, and TikTok Advertising. Microsoft and Amazon Ads are always a great bonus.
Another feature that a good KPI tracking software has is customization. You should be able to choose what metrics to follow, because let’s be honest, not all of them are relevant for everyone.
Real-time data update is tremendously important because if you’re looking for a dashboard for KPIs, chances are, you are sick of importing data to tools like ChatGPT. Imagine importing your data, and it becomes useless after a day, so you have to do it again.
What is KPI Monitoring?
To answer “What is KPI monitoring?”, it is the process of keeping track of your key metrics. Naturally, digital marketers ask, “How to track KPI?”. The answer to that may vary, but using a tool is a great answer.
Effective KPI monitoring involves selecting the right metrics, establishing clear benchmarks, implementing robust tracking systems, and regularly reviewing performance to identify trends, pinpoint areas for improvement, and inform future marketing strategies.
That’s why using software for KPI tracking is really important. It eliminates some of the manual work and makes it easy for the eye. Tools like Adsbot are designed with user experience in mind, presenting complex data in a visually intuitive and easily digestible format. This easy-on-the-eye presentation is crucial because it allows stakeholders to quickly grasp performance trends, identify areas of concern, and make informed decisions without having to sift through raw data or complicated spreadsheets.
That’s why digital marketers prefer tools instead of spreadsheets for KPI dashboard tracking.
Adsbot's KPI Tracking Dashboard
Considering everything we discussed, Adsbot is a great candidate for the best marketing KPI dashboard. The Adsbot KPI tracking dashboard is designed to be intuitive for marketers at any skill level. It lets you connect all of the major advertising platforms (Google Ads, Meta Ads, TikTok Ads, Amazon Ads, Microsoft Ads, GSC, GA4), and it lets you choose any metric you want to track.
Furthermore, with its KPI monitoring, Adsbot lets you apply filters to your set metrics, allowing you to choose different campaigns so that you can get insights into what worked or not across different campaigns. Adsbot's KPI monitoring supports Google Ads, Meta Ads, GA4, TikTok Ads, and Microsoft Ads.
Below is a screenshot of some of the metrics you can track. You just need to aim for a goal, and Adsbot will track it for you with a simple and easy-to-use online marketing KPI dashboard.
