KPI Dashboard
Digital marketers today face one big issue: keeping track of their metrics. Even if you manage only one platform, let alone a dozen, there are too many metrics to follow that you’re just going to drown in data while starving for insights. With Adsbot’s KPI dashboard, you only have to target your metrics. Adsbot will keep track of them and inform you, giving you valuable insights.
What is a KPI Dashboard?
KPI dashboards are essentially tools to show you your metrics in one place, so you won’t have to switch between so many different accounts or juggle through endless data. A good KPI dashboard will include data visualization, real-time monitoring, and offer actionable metrics.
You may have heard of KPI tracking on spreadsheets. Spreadsheets have kept marketers with a free dashboard in the past, but in today’s fast-paced world, most marketers do not have the luxury to manually enter their data. That’s where automated performance boards come in.
With a good KPI dashboard software, you won’t have to even worry about switching tabs. For example, with a tool like Adsbot, you can connect all your ad platforms, such as Google Ads, Meta Ads, or TikTok Ads, to set different metrics for all of them. Every platform has a different value of a good CPC, so it’s important to set them tailored specifically for every platform you use.
Essential Metrics for Digital Marketing Performance
There are some performance indicators that every digital marketer should know. For example, your ROAS (return on advertising spend) means how much you earned from every dollar spent on your ad. Knowing your ROAS indicates whether your ads are profitable, which in turn tells you whether your ad campaign is financially successful.
- CPC (cost per click) is another important metric that is simpler. It essentially refers to the amount of money you pay per click. Your CPC will change depending on a lot of factors, so make sure to research your industry average.
- Your conversion rate may be the most important one, depending on your sector. Conversion rate means how much, on average, your ads convert clicks to the desired action. It could be sales, filling forms, or getting calls.
- On the other hand, your CTR (click through rate) is one of those metrics that, if it’s low, something is wrong with your ads. CTR means how many people who see your ad click on it. So, it could mean you are targeting the wrong people, your copy is poor, or your keywords are too broad.
While some of these indicators may be more important on different platforms like Google Ads or Meta Ads, it is important to have a general understanding of key metrics. If you are going to use a KPI tracker, now you have a basic understanding of what to target.
Here’s your strategy: If your ads are not profitable enough, you should aim for a higher ROAS. If you don’t get enough traffic, you should aim for a higher CTR. If your ads do not convert to your desired action enough, you should aim for a higher conversion rate. You get the idea.
Key Features to Look for in a Digital Marketing KPI Dashboard
Quality Score Checker provides in-depth analysis and optimization of quality scores, which are diagnostic measurements of how well your ads compare to other advertisers. Quality Score data helps you understand what goes into ad quality and how to improve it, so you can increase the efficiency of your ads and achieve better business results. The Quality Score Tracker is a popular tool provided by Adsbot for quickly assessing and improving your ad performance, giving you insight into key areas like keywords, ads, and landing pages. Use Adsbot’s Quality Score Checker for a comprehensive view of your ad performance and make sure that you’re getting maximum value from your campaigns.
To improve your score, focus on refining your keywords, optimizing your ad copy, and enhancing your landing pages. Utilize keyword research tools to find relevant terms and create compelling ad copy that resonates with your target audience. Regularly test and tweak your ads to identify what works best. Use Google’s Ad Score metric to measure and improve ad relevance and performance. Finally, ensure your landing pages are optimized for conversions with clear calls-to-action, fast loading times, and mobile responsiveness. Consistent monitoring and adjustments can lead to better performance and higher ROI.
Adsbot's KPI Tracking Dashboard
Considering everything we discussed, Adsbot is a great candidate for the best marketing KPI dashboard. It lets you connect all of the major advertising platforms (Google Ads, Meta Ads, TikTok Ads, Amazon Ads, Microsoft Ads, GSC, GA4), and it lets you choose any metric you want to track.
Furthermore, Adsbot lets you apply filters to your set metrics, allowing you to choose different campaigns so that you can get insights into what worked or not across different campaigns.
Below is a screenshot of some of the metrics you can track. You just need to aim for a goal, and Adsbot will track it for you with a simple and easy-to-use online marketing KPI dashboard.
