How Do I See Competitors’ Spend on Google Ads?

You’re not the only one who wants to know how much money your rivals are spending on Google Ads. Gaining an understanding of their competitor ad spend and tactics can provide you an advantage. Here’s a quick tutorial on viewing competitors’ ads and learning how much money they spend.

• Use Ad Spend Trackers

Using an ad spend tracker is among the simplest methods to obtain a sense of rival ad expenditure. These tools can provide you an approximation of the Google AdWords spending of your rivals. You can see competitor ad spend and other details with tools like Adsbot. They provide you with a budget overview after analyzing the paid search efforts of your rivals.

• Analyze Competitor Ads

Analyzing your competitors’ advertisements is another technique to find out how much money they spend on Google AdWords. It is possible to view the ads that show up for particular keywords by using tools such as Google’s Ad Preview and Diagnosis. You may approximate your competitors’ budget by taking note of the terms they are bidding on. For instance, they’re probably spending more if you notice that they’re focusing on a lot of expensive keywords.

• Explore Competitor Ad Spend Reports

Detailed reports on competitive ad spending are available from certain platforms. These reports frequently provide information on the keywords and Google AdWords budgets of rival companies. You may also discover information about their performance and advertising tactics. Even though these reports can be quite extensive, you might need to subscribe to them or buy them.

• Review Google AdWords Data

Even Google AdWords (now Google Ads) provides some helpful information. You can use Google’s Keyword Planner to estimate expenses for various keywords even when you are unable to view exact figures for competitors. This can assist you in comprehending the possible range of spending on particular terms by your competition.

• Check Competitor’s Landing Pages and Ad Frequency

You can also learn about your competitors’ spending by keeping an eye on the frequency of their ads and the caliber of their landing pages. A greater budget is usually associated with more frequent adverts and better landing sites. Insights into their methods can be gained by observing any patterns in their calls to action and ad language.

• Compare Industry Benchmarks

Comparing industry benchmarks may help you in estimating the possible spending levels of your rivals. Find out what the average advertising budget in your sector is, then use that amount as a guide. Although it won’t provide exact figures, this can provide an approximate amount.