An E-Commerce Company's Success Story with Adsbot's AI-Powered Automation
Lansinoh's digital marketing team faced a critical bottleneck: their Google Ads campaigns demanded constant manual oversight that their lean team simply couldn't provide around the clock.
Budget inefficiency was the most pressing issue. Without real-time optimization, their advertising spend gravitated toward underperforming keywords while high-converting search terms remained underfunded.
Lansinoh is a trusted global leader in breastfeeding products, serving millions of mothers worldwide with scientifically-backed solutions for over 40 years.
As a premium healthcare brand competing in the highly competitive maternal care market, Lansinoh requires precision-driven advertising strategies to connect with their target audience effectively.
Adsbot's Rule Engine acted as Lansinoh's 24/7 account manager, executing advanced optimization logic without human intervention. Intelligent rules continuously adjusted bids based on real-time performance metrics, keeping budget directed toward the most profitable keywords.
When conversion rates dropped below thresholds, underperforming ads were paused instantly. Conversely, high-value search terms that exceeded performance targets triggered automatic budget increases, ensuring additional qualified traffic was captured at scale.
Adsbot's AI processed thousands of search queries triggering Lansinoh's ads, exposing the real gaps between assumed and actual customer search behavior. Beyond pure analysis, the system delivered precise, actionable reallocation strategies.
By pinpointing which terms drove the best conversion rates and lowest CPA, Lansinoh shifted budget toward the most profitable keywords. The AI revealed that 23% of spend was wasted on queries with conversion rates below 0.8%, while high-performing terms remained underfunded, unlocking a clear path to more efficient growth.
To win in e-commerce, Lansinoh used Adsbot's Optimization Ideas to uncover product-level opportunities invisible to manual monitoring. Quick Insights flagged underperforming product ads, surfaced high-intent queries, and recommended fixes like removing conflicting terms, refining placements, and optimizing low-performing keywords.
Through one-click execution of these recommendations, Lansinoh rapidly boosted conversions. This product-focused refinement became a key driver of the 189% conversion rate lift, ensuring ad spend was focused on items with the highest purchase intent and profitability.