&

How Digimetri Drove a 62% Efficiency Gain
and 130% ROAS Uplift with Adsbot

A Google Partner agency’s success with Adsbot’s AI-powered

cross-channel optimization

3 Months
Campaign Length
62%
Manual Workload Reduction
130%
Blended ROAS Uplift
35%
Wasted Spend Reduction

The Challenge

As a top-tier agency, Digimetri needed to allocate predefined client budgets and limited team hours across Google Ads, Meta Ads, and SEO to maximize ROI—without adding headcount.

Key pain points included heavy manual workload for budget/KPI monitoring, slow reactive spend shifts that wasted budget, fragmented cross-channel views obscuring overlaps between paid and organic, and valuable team time spent on monitoring instead of strategy and creative.

About Digimetri

Digimetri is a data-first digital marketing agency and certified Google Partner known for delivering measurable growth across search, social, and organic channels.

Managing complex multi-channel portfolios for mid-market and enterprise clients, Digimetri’s edge comes from maximizing client budgets while keeping operations lean and scalable.

The Solution: Unified, AI-Powered Cross-Channel Optimization

1

Unified budget tracking & workload automation

What they did: Centralized Google Ads, Meta Ads, and performance KPIs into Adsbot for 24/7 monitoring and actioning.

What happened: Manual monitoring hours collapsed, freeing the team to focus on strategy, creative testing, and client growth initiatives. Automation handled routine pausing, bid adjustments, and budget reallocations.

Business benefit: Saved team hours were redirected to high-value activities, increasing operational capacity without new hires.

2

AI-powered analysis of Meta Ads

What they did: Leveraged Adsbot’s AI to analyze Meta ad sets, and creatives to detect subtle performance patterns that manual review missed.

What happened: Adsbot automatically prioritized high-performing ad sets and paused low-performing ones before they burned budget.

Business benefit: Lower customer acquisition costs on Meta and better ROI from creative and audience investments.

3

GSC & Google Ads cross-analysis to stop redundant paid spend

What they did: Adsbot cross-referenced Google Search Console (GSC) organic rankings with Google Ads keyword spend.

What happened: The AI flagged keywords with top-3 organic rankings that were still consuming paid budget. Digimetri paused paid bids for these keywords and reallocated that spend to new, high-opportunity keywords and audiences.

Business benefit: Eliminated needless paid overlap, redirected budget to growth opportunities, and significantly improved blended ROAS.

The Results: Measurable Gains Across Channels

62%
reduction in manual workload: team reallocated reporting/monitoring hours toward strategy and creative testing, increasing capacity to manage more accounts with the same headcount.
130%
blended ROAS uplift: by redirecting spend away from organically strong keywords and underperforming campaigns to new growth targets.
35%
reduction in wasted ad spend: automated pausing and intelligent reallocation cut non-productive spend substantially.
$45,000
potential waste avoided: AI analysis identified and paused 120 ineffective Google Ad and Meta campaigns, preventing an estimated $45k drain.
18%
of Google Ads budget reclaimed: cross-channel analysis found that 18% of paid spend targeted keywords already ranking in the organic top-3, enabling immediate reallocation.
24/7
optimization across key accounts: continuous AI monitoring ensured timely actioning and no missed opportunities.

Weekly Manual Hours

40 hrs/week
Before
15 hrs/week
After
62% less manual workload