Budget Tracking

Wondering how to track ad spend across Google, Meta, and TikTok simultaneously? You can update a manual spreadsheet daily, or you can use Adsbot. Our system integrates with all major ad platforms (including Microsoft and LinkedIn) to visualize your combined spend in real-time, replacing manual data entry with automated precision.

If you are researching how to track budget for specific campaigns, the answer lies in our Filtering capability. Adsbot allows you to create Budget Groups filtered by specific Campaign Labels or Campaign Types, ensuring you are tracking the budget for a specific product launch or strategy, not just the entire account.

Yes. Unlike standard dashboards that show past data, Adsbot uses “Projected Total Spend” metrics. We analyze your current spending velocity to predict your final month-end cost, alerting you to potential overspend days or weeks before it happens.

Absolutely. With Budget Groups, you can combine a Google Ads account, a Meta Ad account, and a TikTok Ad account into a single “Group” with one total budget cap. This is essential for agencies managing holistic client budgets rather than channel-specific allowances.

To monitor daily ad pacing with Adsbot, simply head to the Budget Monitoring tab. Our visual progress bars turn Red when you are over-pacing and Green when you are on track, while our data columns show you the exact “Spend to Date” versus “Projected Spend” for instant verification.