Adjust Dashboard

Overview Dashboard:

The main dashboard provides a snapshot of essential metrics, such as installs, sessions, and revenue, allowing users to quickly assess the overall performance of their campaigns.

1. Attribution Analytics:

Users can track the source of their app installs and user engagement, enabling them to understand which marketing channels, campaigns, or creatives are driving the most valuable users.

2. Customizable Reporting:

The dashboard typically offers customizable reporting features, allowing businesses to create and tailor reports based on specific key performance indicators (KPIs) relevant to their goals.

3. Real-Time Data:

Adjust’s dashboard provides real-time data, allowing businesses to monitor events, conversions, and other metrics as they happen. This real-time insight is crucial for making timely decisions and adjustments to marketing strategies.

4. Audience Segmentation:

Users can leverage the dashboard to segment their audience based on various criteria. This feature helps in creating targeted and personalized campaigns to specific user groups.

5. Event Tracking:

Businesses can track and analyze specific events within their app, such as sign-ups, purchases, or other custom actions. This granular data helps in understanding user behavior and optimizing for desired outcomes.

6. Fraud Prevention Metrics:

The dashboard includes metrics related to fraud prevention, providing insights into the detection and mitigation of fraudulent activities to ensure the integrity of the tracking data.

7. Multi-Platform Support:

Adjust supports tracking on multiple platforms, including iOS and Android. The dashboard provides a unified view of data from different platforms, facilitating cross-platform analysis.

8. Cost Data Integration:

Users can integrate cost data from various advertising sources, allowing for a comprehensive overview of the return on investment (ROI) for each marketing channel.

9. Advanced Analytics:

The dashboard often includes advanced analytics features, enabling businesses to gain deeper insights into user behavior, retention, and lifetime value.

Remember that the specific features and interface of the Adjust dashboard can evolve over time with updates and improvements. For the most accurate and up-to-date information, it’s recommended to check Adjust’s official documentation or contact their support team.