How a leading Turkish eyewear retailer boosted lead generation and conversions with Adsbot’s AI-powered automation
As a brand operating in a highly competitive fashion and health sector, Dünyagöz Optik faced rising advertising costs and the need for more efficient lead generation. Their primary goals were:
Dünyagöz Optik is a leading eyewear retailer in Turkey, offering a wide range of premium sunglasses, optical frames, and contact lenses from world-renowned brands.
With 18 physical stores and a growing e-commerce presence, they aim to provide “a world of brands” to their customers through both brick-and-mortar and digital channels.
To overcome these challenges, Dünyagöz Optik integrated Adsbot’s AI-powered automation platform into their marketing strategy. The implementation focused on:
Using Adsbot’s automated rules to track performance fluctuations in real-time.
Leveraging AI to adjust bids based on conversion probability, ensuring budget was allocated to the highest-performing segments.
Identifying non-converting search terms and automatically adding them as negative keywords to eliminate wasted spend.
Streamlining data analysis to quickly identify growth opportunities across different eyewear categories.
Within just 30 days of implementing Adsbot’s automation and optimization tools, Dünyagöz Optik saw a dramatic shift in their campaign performance: